Mike Johnston, Blogger on 101 Fundraising

The upcoming IFC will be challenging presenters and participants as never before

By Mike Johnston • August 29, 2016

There will be hard questions asked about our sector and I wanted to take a crack at one of them: “If it’s true that one size does NOT fit all donors, and we have limited resources, are there ways for us to give donors a personalized, yet mass marketing, experience?”
I …

The more one knows

By Mike Johnston • June 20, 2013

“The more one knows, the more one can control events”
 Francis Bacon
Do you ever wonder if there’s a better way you could use your limited resources? Or if your fundraising results could be higher if you did something differently, such as using a different communication channel, or reaching out to a …

The Real Challenge of Multi-Channel Fundraising (or Sales): Customer Service

By Mike Johnston • July 26, 2012

It’s called many things and it can be a bit of a buzz term: integrated fundraising or multi-channel fundraising.
Whatever its name, its definition is the same: “the use of multiple channels to raise money”. However, it’s not the name or the definition that’s most open to debate. Rather, it is …

How do you keep good people at a nonprofit organization?

By Mike Johnston • April 26, 2012

How do you keep good people at a nonprofit organization? With limited budgets and the reality of high turnover in our sector, what can you do to help keep great staff.
At hjc we have come up with 9 key deliverables from the company, to our staff:
1. Give them a professional …

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