Michael Johnston is the President and founder of the global fundraising consultancy, Hewitt and Johnston Consultants, co-founder of The Global Legacy Giving Group, the sports-based Pro Am Connection, and is the Founding Chair of the Integrated Marketing Advisory Board. Mike has been a fundaiser for over 23 years and is an expert in direct response fundraising innovation and integrated campaigning. He has worked with 100's of nonprofit organizations all over the world.
Mike has helped raised over a billion dollars for his clients around the world.
“The more one knows, the more one can control events” Francis Bacon Do you ever wonder if there’s a better way you could use your limited resources? Or if your fundraising results could be higher Read more…
It’s called many things and it can be a bit of a buzz term: integrated fundraising or multi-channel fundraising.
Whatever its name, its definition is the same: “the use of multiple channels to raise money”. However, it’s not the name or the definition that’s most open to debate. Rather, it is whether multi-channel fundraising leads to better results and a deeper donor relationship.
The furious adoption of the internet for fundraising has brought the issue of multi-channel marketing to the forefront. In the past, direct mail, TV, and the telephone have been effectively combined to help improve fundraising results. For example, the telephone has been used to reactivate lapsed donors and convert direct mail single gift donors to more valuable monthly debit (regular) donors. The evidence, generally, with multi-channel marketing prior to the emergence online giving, was that using a more active channel (e.g., the human voice of a phone call) was a very effective way of upgrading donors who were regularly swimming in the channels of a more passive medium like direct mail. (more…)
How do you keep good people at a nonprofit organization? With limited budgets and the reality of high turnover in our sector, what can you do to help keep great staff.
At hjc we have come up with 9 key deliverables from the company, to our staff:
1. Give them a professional development budget that THEY control. It’s about respect and autonomy when it comes to learning and improving. Every staff member gets $1,250 dollars (plus travel) to go to conferences; attend webinars; and purchase other training and books. It’s motivating and effective for us to give them complete control over their own personal PD budget.