Lucy Gower, Blogger on 101 Fundraising - Page 2 of 3

Feel the fear and tell it like it is

By Lucy Gower • April 17, 2014

On one Sunday in April, the streets of London overflow with determination and kindness. This year 36,000 people took part in the London Marathon and many more came to cheer and will the athletes on. If it were possible to bottle goodwill this would be the place to start.
Last Sunday, …

Make a decision and get things done

By Lucy Gower • January 30, 2014

How many hours a week do you spend in meetings? Can you hold your hand up and say that for the majority of those precious hours ‘that was an excellent use of everyone’s time’?

Quit with the gratitude

By Lucy Gower • November 4, 2013

I’m tired of hearing about the ‘economic crisis’ as a reason for not achieving fundraising targets. It’s what it is. It’s the new normal.
The charities that are achieving and exceeding targets today are the ones that accept this new normal and are responding to the needs of their supporters.
This is …

The final straw – I quit

By Lucy Gower • July 22, 2013

In my last blog I told you about my phone call to cancel my regular donation to a charity that I had supported for over 10 years. Jo the person I spoke to on the supporter care line was so helpful and friendly that I decided to continue my support …

I decided not to cancel – but for how long?

By Lucy Gower • April 18, 2013

My last blog was a bit of a rant. It was a rant because I was really cross with a charity that I had supported for over 12 years that hadn’t been in touch with me to:

thank me
tell me how my support had made a difference
ask me for a larger …

This blog is a bit of a rant

By Lucy Gower • January 17, 2013

About 12 years ago I was stopped by a street fundraiser, who asked me to sign up for a Direct Debit. The charity that they were fundraising for will remain nameless. However I had volunteered for them in the past so I was only to pleased to be asked to …

The world is constantly changing. Nothing remains static.

By Lucy Gower • October 15, 2012

As consumers we are now constantly connected, over two billion of us have 24/7 access to the internet and globally more people have mobile phones than access to electricity or clean drinking water.
We are now broadcasters with a choice of instant communication channels at our fingertips and as a result …

Fork Handles

By Lucy Gower • July 12, 2012

Last week Steve Bridger and I spoke at the Institute of Fundraising Convention in London about fundraising, engagement and technology. We included a bit of Two Ronnies nostalgia from the seventies for those in the audience that were born before the Internet was invented.

Fork handles and the Two Ronnies isn’t as …

I wish I’d thought of that

By Lucy Gower • June 7, 2012

Last week I was proud to be one of the 22 speakers at the inaugural ‘I wish I’d thought of that’ event in London, brilliantly organised by the team and volunteers at sofii.
An excited audience heard about 22 campaigns picked by the speakers as something they wished they had thought …

Storytelling: the most powerful way to get your fundraising message across

By Lucy Gower • April 16, 2012

Recently it feels as if there has been a lot of noise about the importance of storytelling in the charity sector. This is old news. But it is good news.
Anthropologists contend that 70 per cent of everything we learn is through stories. Perfecting the art, and it is an art, …

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