Ken Burnett, Blogger on 101fundraising

The acceptable face of fundraising targets

By Ken Burnett • May 26, 2016

If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …

Where now for fundraising?

By Ken Burnett • October 1, 2015

When fundraising is seen as a public enemy, for sure it’s time to change.
To coincide with last Wednesday’s launch of the Etherington Review* the BBC published a poll revealing that 52 per cent of donors who give regularly to charity by standing order or direct debit feel ‘pressurised’ by fundraisers …

In praise of the transformational fundraising entrepreneur

By Ken Burnett • April 23, 2015

Why we should all adopt the retiring Giles Pegram CBE* as our role model.
The police officer was puzzled. The women driver appeared to be quite annoyed about the fact that he’d pulled her over. Yet there were three children in the back of the car, and none was wearing a …

Even for a charity there’s no such thing as a free lunch

By Ken Burnett • July 17, 2014

At least, not without some reciprocity.
I love people who do pro bono work. They offer their skills free of charge for something they believe in. They will inherit the earth.
My younger son Charlie, who’s just completed his training as a human rights lawyer, used to work pro bono on Fridays …

A debt to the master

By Ken Burnett • April 28, 2014

How ‘the pope of advertising’ helped lay the foundations of my professional life.
by Ken Burnett
When the advertising and communications agency that I founded in 1982 opened its doors for business, its proprietor 
– me – would most likely be found sitting on the front doorstep of the terraced Victorian house …

The donor pyramid is no panacea

By Ken Burnett • March 24, 2014

But claimed demise of fundraising stalwart is ‘greatly exaggerated’.
The opening several weeks of 2010 have seen all sorts of opinions bandied about the blogosphere by the fundraising chattering classes. The focus of their concerns this time has been the merits, or otherwise, of that fine institution, our old friend the …

Facing our deepest, darkest dread

By Ken Burnett • February 6, 2014

Fundraising and the purgatory that is public speaking. Particularly when it goes wrong.
This feature is somewhat longer than most, though as you’ll see, there is a reason. All this happened a few years ago, yet the memory of it is etched so painfully upon my mind that I fear now …

Bring back the indispensable guard book

By Ken Burnett • September 16, 2013

The one thing we didn’t guard well was the treasured book itself.
There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book. And not just because its content was so valuable. I loved its name, …

10 Essentials of an Effective Volunteer Board

By Ken Burnett • July 11, 2013

Prepare for the Fundraising Trustee
Not long after the start of the current great recession a bright young man from deep inside the British Government came to see me, to talk about how volunteer boards in the UK might be strengthened and improved. He told me that scheduled government cuts mean …

Fundraiser, are you too busy to change the world?

By Ken Burnett • May 23, 2013

I wonder if, like me, you sometimes feel this modern world is going just too fast? Perhaps, as I am, you’re increasingly coming to doubt that the many technological advances of our times are actually making our lives easier and better, like they promised they would? By any chance, does …

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