Charlie Hulme, Blogger on 101fundraising - Page 2 of 3

Are we really going to pretend it didn’t happen?

By Charlie Hulme • July 27, 2015

Our sector’s never taken the kind of media mangling it took earlier this month.
(For anyone outside the UK who doesn’t know what I’m talking about quickly Google ‘Fundraising in the UK’. You will see headline after headline tearing the sector to pieces).
The coverage has been biased, vicious and personal. …

How to be relevant to your donors

By Charlie Hulme • May 28, 2015

Six major international development charities were asked a very simple question; “what’s the reason donor’s support you and not your competitors?” Each gave their answer. A cross section of their donors was asked a similar question; “what’s the reason you give to this charity and not the others?”
Not once did the …

A tale of two donors

By Charlie Hulme • March 9, 2015

or The ENORMOUS difference in value between ‘what’ and ‘why’
Charlotte and Emily have never met. They are the same age, live in the same area, have the same income, the same outgoings and the same number of children.
Three years ago today both were out shopping when, independently, they stopped …

How to reduce attrition 50% by doing (almost) nothing

By Charlie Hulme • January 22, 2015

This is how my daughter plays hide and seek. She thinks if she can’t see me then I can’t see her.
In defence of her strategy she’s only two years old. But isn’t this exactly the same approach we take with the people we label our ‘supporters’? We act like …

Question: what do all recent fundraising success stories have in common?

By Charlie Hulme • October 30, 2014

Answer: None of them started with fundraisers!
Fundraisers here at IFC and all over the sector are raving about the spontaneous phenomena of the ‘No make-up selfie’ and the ‘Ice Bucket Challenge’. But in our wildest dreams do we believe these phenomenon would have happened on the scale they did if …

Everything that is wrong with our retention programmes and how to put them right

By Charlie Hulme • August 18, 2014

Is anyone’s loyalty programme actually working (and, just to clarify, I’m using the more traditional definition of ‘working’ as you used to lose loads of donors but now you don’t)?
I’ve never met anyone (who wasn’t selling such a programme) who could answer ‘yes’. But that doesn’t stop us squandering enormous amounts …

Shouldn’t ‘Best’ Practises Do Better?

By Charlie Hulme • June 2, 2014

same old or new

Have you ever noticed that no matter how hard you work, no matter how you segment your file, and no matter what ‘story’ you tell nothing ever changes? It doesn’t matter what agency you use or what you test, year in year out net result is predictably and depressingly, the …

Where to find all that money you’re losing

By Charlie Hulme • March 31, 2014

You’re grocery shopping on a tight budget. You’ve got everything you need and a few things you want. You approach checkout knowing the £40 in your pocket will just about cover everything. But when you come to pay you find you’ve lost £10. Do you:
1)      Look for the missing £10 …

How Much Money Will You Waste This Year?

By Charlie Hulme • January 16, 2014

2013 was full of negative press about wasteful charities. Much as we refute the claim the fact is we are wasteful; just not of the things we are accused of.
Real waste is the money we spent on PR and strategists who had us cowering rather than robustly defending ourselves. …

Want Loyal Donors? Then Stop Recruiting Them

By Charlie Hulme • October 21, 2013

Thoughts from IFC 2013
Whichever numbers you look at, from whichever angle you look, retention rates in our sector are appalling. Why? Well have you ever thought that the way we bring people in is what’s making them go out again?
I’m not talking about the channels we use; I’m talking about …

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