Charlie Hulme, Blogger on 101 Fundraising

Thinking of investing in segmentation? Be careful of these common and costly mistakes

By Charlie Hulme • November 13, 2017

DV results

Fundraising has never been easy. But it’s never been this hard. So, in an effort to fix the acquisition and retention problem, the sector’s looking for new/better ways to profile and segment prospects and supporters. But (with a handful of exceptions that I’ll share in the next post) no one’s …

Why it’s almost impossible to fix your stubborn fundraising problems

By Charlie Hulme • September 14, 2017

faux-scientists-271x300

Every charity has its own stubborn fundraising problem – one it’s never been able to solve. What’s yours? Perhaps it’s:

All channels: falling response rates?
DM: a struggling banker pack?
F2F/D2D/private site: low engagement?
Cash: second gift rate consistently low?
Online: poor open and click rates?
TM: high hard no rates?
Or…?

The list could go on indefinitely. …

How to get from good intentions to a great supporter experience

By Charlie Hulme • July 11, 2017

CDE

The Commission on the Donor Experience (CDE) officially launched last week. Its premise is give supporters a great experience and they will give more and for longer. So:
1. Do we believe that?
2. Aren’t we already giving supporters great experiences?
3. What makes a great experience?
Does a great experience equate to better …

Why fundraising is so hard, and how ‘why’ can make it easier

By Charlie Hulme • April 18, 2017

Olive mailings

May 2015 was a watershed month for our sector. The tragic death of Olive Cooke, and the subsequent media mauling, forced us (or at least some of us) to re-examine our “best” practise.
In the midst of the chaos, conscientious fundraisers gathered to try and make sense of what was …

How to fix face-to-face fundraising

By Charlie Hulme • February 6, 2017

face-to-face-20130805110521203

This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …

Make fundraising great again!

By Charlie Hulme • November 29, 2016

I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …

Why are we fundraising and how can we do it better?

By Charlie Hulme • September 19, 2016

Another year, another IFC. Another round of presentations ranging from the transformative (none more so than this masterclass, ‘Reinventing the Donor Experience’ by Kevin Schulman and Adrian Sargeant) to the tawdry (tempting but unfair to name but, like any conference, always plenty of choice).
And of course another jaunty slogan. So …

What are the Two Most Dangerous Assumptions in Fundraising?

By Charlie Hulme • July 11, 2016

Thinking the reasons why people give doesn’t matter       
Thinking we know why people give

Assumption #1 is beyond redemption (you can’t fix stupid!) Thankfully although it still pervades a few of the bigger, aggressive, fundraising departments, it’s largely on its way out.
But the second is even more presumptuous. Its heart’s in …

How answering ‘Why’ and ‘What’ could change your fundraising

By Charlie Hulme • May 12, 2016

a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …

The data that re-defines ‘good’ fundraising

By Charlie Hulme • February 22, 2016

Do you know who your best new donors are? Do you know who your best fundraisers are?
My guess is, if you’re honest with yourself, your answer to the first question is no, but to the second it’s yes (am I right?)
This new data changes everything!
For the first time ever it’s …

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