Charlie Hulme, Blogger on 101 Fundraising
• November 13, 2017
Fundraising has never been easy. But it’s never been this hard. So, in an effort to fix the acquisition and retention problem, the sector’s looking for new/better ways to profile and segment prospects and supporters. But (with a handful of exceptions that I’ll share in the next post) no one’s …
• September 14, 2017
Every charity has its own stubborn fundraising problem – one it’s never been able to solve. What’s yours? Perhaps it’s:
All channels: falling response rates?
DM: a struggling banker pack?
F2F/D2D/private site: low engagement?
Cash: second gift rate consistently low?
Online: poor open and click rates?
TM: high hard no rates?
The list could go on indefinitely. …
• July 11, 2017
The Commission on the Donor Experience (CDE) officially launched last week. Its premise is give supporters a great experience and they will give more and for longer. So:
1. Do we believe that?
2. Aren’t we already giving supporters great experiences?
3. What makes a great experience?
Does a great experience equate to better …
• April 18, 2017
May 2015 was a watershed month for our sector. The tragic death of Olive Cooke, and the subsequent media mauling, forced us (or at least some of us) to re-examine our “best” practise.
In the midst of the chaos, conscientious fundraisers gathered to try and make sense of what was …
• February 6, 2017
This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …
• November 29, 2016
I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …
• September 19, 2016
Another year, another IFC. Another round of presentations ranging from the transformative (none more so than this masterclass, ‘Reinventing the Donor Experience’ by Kevin Schulman and Adrian Sargeant) to the tawdry (tempting but unfair to name but, like any conference, always plenty of choice).
And of course another jaunty slogan. So …
• July 11, 2016
Thinking the reasons why people give doesn’t matter
Thinking we know why people give
Assumption #1 is beyond redemption (you can’t fix stupid!) Thankfully although it still pervades a few of the bigger, aggressive, fundraising departments, it’s largely on its way out.
But the second is even more presumptuous. Its heart’s in …
• May 12, 2016
a.k.a. how much money would you raise if you knew anything meaningful about ‘your’ donors?
Do you recognize her?
She’s been on your house file for three and a half years now. Each month she gives you the £3 you originally asked her for. She’s comfortably off, supports many other causes and …
• February 22, 2016
Do you know who your best new donors are? Do you know who your best fundraisers are?
My guess is, if you’re honest with yourself, your answer to the first question is no, but to the second it’s yes (am I right?)
This new data changes everything!
For the first time ever it’s …
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