Bernard Ross, Blogger on 101 Fundraising

The Power of Social Proof

By Bernard Ross • September 14, 2015

Omar Mahmoud, Chief of Market Knowledge at UNICEF International, and I are running a Big Room session at IFC on The Science of Decision Making and Behavioural Economics. We’d love to see you there.
The session will share some of the very latest thinking from the field of Behavioural Economics- as …

So you want to grow your income? Use the C word…

By Bernard Ross • May 13, 2013

At =mc we’ve been working a lot recently on fundraising and income growth strategies with a range of agencies- from global ones like UNICEF to national ones like AIDS Fonds/Stop Aids Now! in Holland. We’re also helping a number of local museums in the UK cope with local government cutbacks.
The …

BSC – the answer to the problem of integration

By Bernard Ross • September 20, 2012

The International Fundraising Congress (IFC) is a great place to gain a whole host of ideas and inspiration. But the problem is how do you integrate these different ideas and create a joined up and understandable strategy?
For many organisations the answer is The Strategy Map and complementary Balanced Scorecard.  (We’ll …

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