communication
Ongoing support is needed
As individuals, when disaster strikes we dig deep and give to a relief fund, often having to reduce or put a hold our regular giving.
For an organisation, there is likely to be an occasion when you’re income reduces as supporters divert their giving to a disaster relief fund.
How can this be managed, can it be managed?
Some organisations will have a contingency plan in place, others will have to fly by the seat of their pants; and just hope they can ride it out. (more…)