OK, so you’ve done your strategic speed-dating (also known as ‘a pitch’), and it’s time to get on with some proper work.
All being well, you’ve genuinely will fallen in love with an agency. Your agency. All being well they will be making you feel that they only have eyes for you. Even so, before getting into bed you may want some form of pre-nuptial agreement. It’s not vital. It’s not always necessary. But it’s generally a good thing to know what you both expect from the relationship. So whether it is a formal contract or a simple exchange of do’s and don’ts, you may want to specify:
- The team: who exactly will do the work, pick up the phone to you, come to meetings etc.
- What will it cost? Precisely.
- Any specific Service Level Agreements.
- Financial constraints and targets
- Review periods.
They may sound like passion-killers, but, hell, let’s hope this isn’t a one-night stand.