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Fundraising is bad for your image

It all started so enthousiastic. Our management wrote us an assignement that said:

Go out there and explore our possibillities to raise single payments for cordaid Mensen in Nood from new groups of donors through the internet. Be innovative and different. It’s a pilotproject, so be aware of the learning aspect!

Streetview Southern Sudan

Streetview Southern Sudan

And that we did! We learned. We learned a lot and than again the whole project left me with a little hangover. A hangover called Fundraising and Image. A hangover from dealing with your management in case of small or bigger crisis.

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