Fundraising is tough. ‘More for less’ has practically become a daily mantra for both donors and charities. Great causes are clamoring in an increasingly crowded marketplace for a finite piece of the fundraising income pie. Innovation is heralded as the latest buzzword to provide salvation and solutions. ‘We must be more innovative’ is the answer to how to deliver ‘more for less‘.
Trouble is, not many people seem to know what innovation means, least of all how to ‘do’ it. Innovation and its mate creativity are two terms that, in my opinion are somewhat overused. So before we adventure in innovation lets be clear what we mean. (more…)