Nick Scott, Head of Digital at MSF Spain, writes about how the organisation had great success with the implementation of chatbots as the COVID-19 pandemic spread across the world. Along with Toni Matas, director at Read more…
With so many nonprofits rethinking their digital strategies following the challenges of the last year, it’s important to remember the opportunities that are there for those that are ready to make change, writes Twilio’s Michael Read more…
As the invite-only audio app begins rolling out to Android users, find out how your organisation can get on board. What’s the big deal, anyway? Clubhouse arrived at the right time. Launching as the coronavirus Read more…
Digital channels have changed the ways we work with fundraising, but how is it disrupting the donor relationship?
How a strategic approach to video content can be used so that video content becomes a powerful tactic and tool when paired with insights from user journeys.
Ever wondered how your online fundraising is doing? And how that compares to other organizations? Do you need numbers that can help you to set your goals? This online marketing charity benchmark tool will kickstart that process. We have analysed close to 12 million sessions, looked at more than 40.000 donations and checked out 148.000 micro conversions of Dutch charities. This post will show you what’s happening online; where traffic is coming from and which channels bring in conversions. And, even better, I will also show you how to find the right figures in your online data and how you can compare them to this benchmark.
But first, the 2016 trends…
This is the second year we are conducting the online marketing charity benchmark.
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