Fire Your Donors

Customer Service 2Over the past year, I’ve seen/heard/had a number of discussions around fundraising trends. They tend to revolve around the following topics:

  • Acquisition ain’t what it used to be, and retention is abysmal. It’s time to really love our donors!
  • Donor-centred fundraising – do it. You can’t thank these guys enough!
  • What’s the next thing after direct mail? WHAT IS IT?!?
  • You are a bad fundraiser. Bad! Work harder!

And finally…

  • What’s with this high fundraiser turnover?

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