101fundraising
Fundraising Innovation – Finding the Sweet Spot with your entire organisation
The Fundraising Innovation Sweet Spot model is designed to facilitate a new way of innovating for fundraising. Find out how it works.
101fundraising
IFC – The End of Fundraising as we know it
It’s been a month since the IFC 2018 has ended. The danger is always to return to ‘business as usual’. However, more than ever this year indicated the start of a new era. Fundraising will Read more…
Latest posts
5 Big Fundraising Trends — Are You Prepared?
The pace of change in our sector has never been greater. Social and technological trends bring new opportunities and threats. What are these trends and how can we, as non-profit and fundraising organisations, adapt to Read more…
Best posts Q4 2016
Leadership in Fundraising Innovation
For more than a decade there have been no radical changes to our fundraising strategies and techniques. Recent developments, in and outside our sector, will force us to develop new ways to engage with our Read more…
acquisition
Event & Community Fundraising
Over the last years, fundraising events have become more and more important. Events like the Dutch Alpe d’Huzes (20M in 2011) and Roparun (4,9M), and the UK Cancer Research’s Race for Life (raising over £362 million since 1994) clearly indicate the potential of person-to-person fundraising. Our most dedicated supporters are no longer just our ambassadors, they become fundraisers themselves!
When you’re considering organizing your own event, great info can be found online on choosing the right event for your organisation, like e.g. the Convio Report “Peer-to-Peer Event Fundraising for Everyone – Choosing the right event for your organization”, or, on our own 101fundraising blog: How much can I expect from my fundraising event?
However, with the growth of the number of events, also more and more critical notes can be found. Questions whether the market for (sporting events) isn’t becoming saturated quite rapidly, given the large amount of initiatives at this very moment. Some of them hardly reach the break-even point, still others are already quite profitable the first year. So, even more important, questions arise on the effectiveness of these events, like e.g. the interesting article Are Charity Walks and Races Worth the Effort?
IFC-2011
IFC 2011 – Thinking differently!
This year, my visit to the IFC focused on the fundraising innovations. It’s quite clear that these innovative fundraising projects require a new way of working and thinking. Compared to the more ‘traditional’ techniques (like DM and TM) they often face us with less guaranteed ROIs. With projects requiring a marketing approach instead of something where only your fundraising staff is involved. And, most importantly, projects that thrive on the enthusiasm and commitment of your supporters.
So, what are the new developments, and (often even more important) how to get them implemented? (more…)
individuals
Sociale media – interessant voor fondsenwervers?
Social media is hot momenteel. Het volgen van alle blogs, opleidingen en workshops hierover zou meer dan een dagtaak zijn. Elk zichzelf respecterend marketing- of communicatie-congres heeft het op de agenda staan. Tegelijkertijd neemt ook het aantal kritische geluiden toe. Is het wel zo rendabel? Levert het wel iets op? Wat is eigenlijk de ROI? Is het niet een ‘Bubble about to burst’?
Een onderzoekje tijdens de DDMA-clinic ‘Social Marketing voor Non-profits’ gaf aan dat “non-profits wel social willen maar zoeken naar het hoe”. Social Marketing zou met name interessant zijn voor Communicatie en PR en in mindere mate voor Fondsenwerving.
Als fondsenwerver voor de Hartstichting zie ik echter juist Sociale Media als een bron van onschatbare informatie (luisteren!), een nieuw kanaal naast de teruglopende traditionele kanalen, maar vooral een vorm van directe interactie met je achterban. Een nieuw kanaal dat zich minder leent voor het oude businessmodel met focus op het direct werven van machtigers of donateurs. Maar wel voor co-creatie, voor het faciliteren en ondersteunen van (fondsenwervende) initiatieven van je achterban, en voor het aanbieden van andere donatiemogelijkheden. (more…)