Omar Mahmoud, Chief of Market Knowledge at UNICEF International, and I are running a Big Room session at IFC on The Science of Decision Making and Behavioural Economics. We’d love to see you there. The Read more…
At =mc we’ve been working a lot recently on fundraising and income growth strategies with a range of agencies- from global ones like UNICEF to national ones like AIDS Fonds/Stop Aids Now! in Holland. We’re also helping a number of local museums in the UK cope with local government cutbacks.
The strategies we were discussing for these agencies were obviously very different and were designed to deliver very different outcomes. (more…)
The International Fundraising Congress (IFC) is a great place to gain a whole host of ideas and inspiration. But the problem is how do you integrate these different ideas and create a joined up and understandable strategy?
For many organisations the answer is The Strategy Map and complementary Balanced Scorecard. (We’ll call them BSC for short after this.) These are a set of contemporary planning tools created by US academics Norton and Kaplan as recently as 1992.
BSCs are now used by almost 50% of all large companies worldwide for strategy and are becoming increasingly popular among NGOs and INGOs for both service and fundraising strategy. Agencies using them for fundraising range from the giant International Federation of Red Cross and Red Crescent Societies to Terre des Hommes in Switzerland to a small Tanzanian health NGO, Maikanda. And this year at IFC there’s a specific session offering you an introduction to them. (more…)
