Many charities are so wrapped up in the process of doing – delivering, raising income, adapting to the panoply of changing circumstances that can radically alter day to day activity – that establishing a truly Read more…
Charity brands are quite literally big business. In 2018 Cancer Research UK’s brand was valued at circa £2.3 billion and the British Heart Foundation’s at £1.36 billion. The models that underpin these statistics are typically Read more…
My previous blog on 101fundraising earlier this week outlined some of the key theories from social psychology that Rogare’s project to review relationship fundraising had suggested might be usefully applied to the discipline. I now Read more…
You’d be hard pushed to overstate how important the concept of ‘relationship fundraising’ is to many fundraisers. You only need to do a quick search on 101Fundraising to realise that. But despite it being one Read more…
