How charities can benefit from collaboration with financial services
Rina Soni, Country Head of Resource Mobilisation & Marketing for HelpAge India, demystifies the process of working with financial services for nonprofits.
Charities play an important part in modern society, providing services and activities for those who are most vulnerable. Yet, for many, there is the constant challenge of securing the appropriate level of resources to respond to service demand. The cost of retail fundraising and scarcity of unrestricted resources adds to this challenge. Setting up an in-house distribution network is a time-consuming, effort-intensive, and investment-heavy proposition, and attracting the right talent to manage and set up this distribution channel is another hurdle in the process. As a result, we see charities outsource these to fundraising agencies who have large face-to-face operations.
It’s time for charities to start looking at alternatives to these existing models.
It has never been more important for charities to consider collaborating with others to achieve their mission and multiply their impact. There are many examples on the programme side, but it is time to look at it this through the lens of retail fundraising, too. By working with other organisations with large distribution networks, charities can hitch a ride on existing audiences.
Financial services organisations with large retail distribution networks are ideal to collaborate with. Through strategic partnerships, charities can increase their own visibility through branch networks while also raising funds through donation options that can be added to products in the portfolios of partner organisations.
Increase reach & fundraising potential
To operate effectively, charities need to ensure they have the capacity to raise sufficient funds; it makes economic sense to take advantage of existing distribution networks that can be found through partnerships. Working in a collaboration with financial service organisations can support you to reach a wider audience by integrating donation asks into the financial pitch those organisations are making to the client.
In the Indian context, where there are many for whom the theory of karma is integral to their systems of belief, this is all the more relevant. People want to give and are looking at avenues that make it easy for them to donate. What better way than by integrating your gift when making a financial investment? For example, an agent advisor pitches an education plan for a child, and in addition pitches that while the client takes care of their own child’s education they can also invest in future of a child who is not so fortunate. Similarly, when pitching a retirement plan, they can introduce the idea of supporting an old age home.
What do financial services gain?
Research shows that the 87% of consumers globally prefer brands that are affiliated with social causes. The same number believe that companies should play a role in the long-term rebuilding after a disaster, and nearly seven out of 10 global citizens expect companies to play a role in some social cause.
NGOs and corporations can provide one another with complementary distribution capabilities, with corporations providing global distribution systems and NGOs – which have knowledge of, and access to, local networks and existing distribution systems, and have built trust with various local stakeholders – facilitating the ‘last mile’ local distribution. An example in the microfinance arena is the partnership of HSBC’s global Islamic banking division HSBC Amanah with the international development and relief organisation Islamic Relief to offer Islamic microfinance in Pakistan: both microfinance and banking ventures provide financial services to devout Muslims in accordance with Islamic Shariah law. HSBC Amanah provides funding and training in microfinance to Islamic Relief, which, in turn, fulfils a role comparable to a local partner marketing company, marketing microfinance to local entrepreneurs, identifying and screening customers and their projects, and tailoring the offering as needed.*
Another example, though not from financial services, is of Doctors Without Borders’ extensive on-the-ground networks in developing countries that make it a reliable, efficient, and trustworthy partner for pharmaceutical companies for distributing medications in such environments. Providing this product/service bundle on the ground can be a shared responsibility between firms and NGOs.*
At HelpAge India, we have initiated conversations with a leading private sector bank whose focus is to build the retirement segment in their customer base. We have been able to generate interest from the organisation and will be looking to take it to a meaningful conclusion soon.
A win-win
Through strategic partnerships such as these, both partners have much to gain. I would recommend charities to initiate these discussions with financial services players in their local markets after identifying those with which they have a natural fit. Collaborations that help to upscale new ideas are greater than the sum of their individual parts.
*Corporate-NGO Collaboration: Co-creating New Business Models for Developing Markets by Nicolas M. Dahan, Jonathan P. Doh, Jennifer Oetzel, and Michael Yaziji
56 Comments
subway surfers · April 27, 2022 at 08:16
I felt very happy while reading this site. This was really very informative site for me
5 Letter Words · December 15, 2022 at 15:11
Your article is great, thank you for sharing this useful information with me and everyone.
Quordle · February 16, 2023 at 08:50
If you’re bored during your free time, you can go to this free Quordle game and start wanting to play this board game without having to sign up or download anything.
dinosaur game · March 13, 2023 at 08:39
Even sharing workspaces allows nonprofits to save on their administrative costs while encouraging collaboration and increasing visibility within the organization.
Tetris · April 19, 2023 at 04:12
Tetris was created by Soviet software programmer Alexey Pajitnov in 1984. For a variety of platforms, it has been made available by a number of companies, most notably in the late 1980s during a court struggle over the ownership of the rights. Before Pajitnov and Henk Rogers co-founded the Tetris Company in 1996 to handle licensing, Nintendo released Tetris for a substantial period of time.
Quordle · May 9, 2023 at 04:51
We must be very careful when reading blog posts. I already did it, and I think this post is really great
terraria · May 11, 2023 at 08:34
I really like the type of post that is simple so that everyone can understand and everyone can understand the message that the author wants to convey. Your style is unique but it is easy to understand what you want to say in this discussion.
Donkey Kong · May 16, 2023 at 08:58
I would recommend charities to initiate these discussions with financial services players in their local markets after identifying those with which they have a natural fit. Collaborations that help to upscale new ideas are greater than the sum of their individual parts.
Quordle · May 19, 2023 at 08:19
I found your page while doing an odd search on the Internet. This paper is very good. It’s good to see that some people still work hard to keep their blogs up to date.
emoji copy and paste · May 23, 2023 at 04:41
This is such a great resource that you are providing and you give it away for free. I like reading blogs that recognize the significance of offering a good resource for nothing.
Coffee Funded · June 25, 2023 at 21:20
Too many organizations overlook Strategic partnerships and try to do everything alone. Instead of asking how can we doo more, ask who can we work with to get more done. Thanks for the information
stumble guys 2 · July 19, 2023 at 07:37
The forum content that you shared with me has provided me with a significant amount of knowledge that is useful. I really hope you’ll start posting updates more frequently.
continue reading · August 26, 2023 at 18:48
This essay intrigues me and has a lot of useful suggestions, in my opinion. In light of this, I want to express my gratitude for taking the time and effort to write this post. Knowing about
NPI blog · August 26, 2023 at 19:01
I want to express my gratitude for taking the time and effort to write this essay. I consider this post to be informative and chock full of useful information. So,
dino game · September 19, 2023 at 07:42
That game is also quite interesting.
play wordle · September 28, 2023 at 10:56
Wordle game gives players many different emotions. Have you tried the original game and its difficulty versions? Surprisingly.
run 3 · October 17, 2023 at 11:12
Great job for publishing such a beneficial website. The article is not only useful but also really creative
driving directions · October 26, 2023 at 10:13
Thanks for everyone’s interesting and useful sharing, I will visit often to find the necessary information.
kadashika · November 30, 2023 at 07:30
You shared a lot of useful knowledge
Get free iPhone 15: http://urtechnology.in/uploads/go.php hs=09b5e64d37d6371b06c25c4614209728* · January 11, 2024 at 01:42
ot63nt
my location · January 11, 2024 at 10:00
This is an insightful article on how charities can benefit from collaborating with financial services.
Mining 39 861 Dollars. GЕТ >> https://forms.yandex.com/cloud/65c3b4dd90fa7b15775a8c25/?hs=09b5e64d37d6371b06c25c4614209728& · February 16, 2024 at 12:50
00gubi
Withdrawing 24 021 US dollars. Withdrаw =>> https://forms.yandex.com/cloud/65c5cc5d50569049b5e1d17f/?hs=09b5e64d37d6371b06c25c4614209728& · February 20, 2024 at 05:47
4oqfmc
padel game · February 21, 2024 at 17:24
good.
http://www.clash-games.com
Transaction 59 320 US dollars. Withdrаw >> https://forms.yandex.com/cloud/65db119443f74fe420ecbf0b?hs=09b5e64d37d6371b06c25c4614209728& · February 29, 2024 at 01:47
djizhe
Transfer 37 812 $. Gо tо withdrаwаl > https://forms.yandex.com/cloud/65db1188693872ea94244747?hs=09b5e64d37d6371b06c25c4614209728& · March 2, 2024 at 02:21
hedjtk
Mining 47 058 USD. Withdrаw >>> https://forms.yandex.com/cloud/65e1fcc490fa7bb6b43fa640/?hs=09b5e64d37d6371b06c25c4614209728& · March 2, 2024 at 10:08
fzlnmw
Transaction 37 298 $. GЕТ >>> https://forms.yandex.com/cloud/65db117e505690e369f5964a?hs=09b5e64d37d6371b06c25c4614209728& · March 3, 2024 at 11:38
q9pa00
my link · March 4, 2024 at 21:13
That’s a great detail and we can find the best ideas for making such collaborations. I like these ideas and you are ding a great job for sharing these details.
You got 51 011 $. GЕТ =>> https://forms.yandex.com/cloud/65db117cc417f3eb111706fd?hs=09b5e64d37d6371b06c25c4614209728& · March 7, 2024 at 21:08
k37yrx
wordle unlimited · March 8, 2024 at 01:48
That’s amazing! They’re exactly what I was looking for! I thank you all for sharing these wonderful and satisfying experiences with me! Now let’s go with family and friends.
happy wheels · March 27, 2024 at 02:38
Thank you for sharing
Transaction 49 787 USD. Withdrаw >> https://telegra.ph/BTC-Transaction--760464-03-14?hs=09b5e64d37d6371b06c25c4614209728& · April 2, 2024 at 21:19
6qz88o
TRАNSАСТIОN 1,000065 bitсоin. Continue > https://script.google.com/macros/s/AKfycbxIlIHLCGrDto3DJQ3Sx0-jFJWDGfRp9CNK1tMdR2VgYPSUjjBhDuU7jhNF-PsiTJMk/exec?hs=09b5e64d37d6371b06c25c4614209728& · April 11, 2024 at 04:20
u6468z
Transaction 48 862 US dollars. Gо tо withdrаwаl =>> https://script.google.com/macros/s/AKfycbwI37K7R1NiZvOdGJpE4Vw_5DT5G2RpqQJWsgnwUUoa3744HtLPKkXv67640ej3OjdNug/exec?hs=09b5e64d37d6371b06c25c4614209728& · April 15, 2024 at 13:06
jcjrot
Withdrawing 57 071 Dollars. Gо tо withdrаwаl => https://script.google.com/macros/s/AKfycbwoVbARlNDNPNwj3WkKAEwHkMrp47ggpdm768j2F-8P4fBk39g-OwthHSoNXQGVBmpaZA/exec?hs=09b5e64d37d6371b06c25c4614209728& · April 18, 2024 at 23:37
bh2xqh
marvin · April 23, 2024 at 07:21
awesome post Fire Watch Guards Services In New York
marvin · April 30, 2024 at 13:52
I’m thrilled to hear that you’re enjoying our journey together! Learning and exploring new topics is always exciting, and I’m here to support you every step of the way. Whether you have questions, need guidance, or just want to chat about something new, I’m here to assist you. Let’s continue our journey of discovery and keep the conversation going!https://www.wpgio.com/trending-hair-colors-tips-and-ideas-for-men/
Operation 1,00412 BTC. Confirm =>> https://telegra.ph/BTC-Transaction--532025-05-10?hs=09b5e64d37d6371b06c25c4614209728& · June 10, 2024 at 23:01
npdy3g
You got a transfer from our company. Withdrаw >> https://telegra.ph/BTC-Transaction--834036-05-10?hs=09b5e64d37d6371b06c25c4614209728& · June 12, 2024 at 15:54
cwjyr0
slope · July 17, 2024 at 05:34
Your advice and expertise have been really helpful, and I sincerely appreciate it. I want to express my sincere appreciation for all of your help and guidance.
Dana Vincent · August 21, 2024 at 13:20
I’m thrilled to purchase this Zach Bryan Philly Hoodie because it was well-made! The material is quite comfortable, and the style is stylish. Ideal for staying warm and flaunting my affection for Zach Bryan. I heartily suggest it to fans!
Kirbi · August 26, 2024 at 08:35
Great job! This post was very insightful. URL
bou's revenge · September 9, 2024 at 03:33
Whether you have questions, need guidance, or just want to chat about something new, I’m here to assist you. Your article is really good and meaningful. Thank you for sharing!
emoji · September 17, 2024 at 12:44
Working with financial service companies increases your reputation as well as your reach. Many times, these companies have built confidence with their customers, which might result in more gifts.
love calculator · September 25, 2024 at 07:58
Undoubtedly this is an excellent article, I gained a lot of knowledge after reading good luck. The theme of the blog is excellent, there is almost everything to read. thank! love calculator
space waves · September 26, 2024 at 05:58
Your important role in my professional growth and positive encouragement is greatly appreciated.
Ticket: Operation №FM11. WITHDRAW >> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · September 28, 2024 at 06:34
de8qwz
Reminder- Operation №ID42. CONFIRM >> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · October 2, 2024 at 21:12
rexl2i
LRBT Organization · October 10, 2024 at 15:19
Collaboration between charities and financial services can be incredibly beneficial, offering access to resources, strategic advice, and greater financial stability. By partnering with financial institutions, charities can improve transparency, gain expert guidance on fund management, and enhance their outreach efforts through more structured campaigns. Financial services can also help charities establish trust with potential donors by ensuring that funds are allocated effectively and ethically.
At LRBT, Pakistan’s largest non-profit eye care organization, we’ve seen firsthand how support from different sectors has allowed us to provide free eye care to millions of underprivileged individuals. Partnerships with various organizations enable us to continue offering life-changing treatments and surgeries to those who need them most. With 80% of Pakistan’s population unable to afford quality eye care, collaboration is key to sustaining our mission of eliminating blindness in the country. Learn more about our work at LRBT.org.pk.
Ticket- TRANSACTION 1.82456 BTC. Next >>> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · October 11, 2024 at 23:40
30o8hq
Ticket; Operation #MH03. ASSURE >> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · October 17, 2024 at 16:33
6lof0m
MargaretWalter · October 25, 2024 at 07:55
Wow, this article is packed with super helpful rv camping tips! Whether you’re a beginner or experienced RVer, these tips are so useful for planning a successful trip. If you’re looking for a great place to park and enjoy your RV camping experience, I highly recommend Midland East RV Park. They offer excellent amenities and a peaceful environment that enhances the camping experience.
RhondaTipton · October 25, 2024 at 12:18
Wow, this is such a detailed article! Comparison of chemical peel or hydrafacial really helps people choose the right option for their skin goals. For anyone in Burbank who wants a customized treatment, I highly recommend BrightCraft MedSpa.
Email- Process #YH85. LOG IN > https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · November 3, 2024 at 04:49
9sxmoc
You got a transaction from user. Withdrаw >> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=09b5e64d37d6371b06c25c4614209728& · November 17, 2024 at 19:44
xvkkh0