fbpx

Chronicles from Italy during Covid-19

Published by Simona Biancu on

Colosseum, Roma, Italy - in shadows

I am writing this blogpost right in the middle of one of the strangest and most unpredictable situations that I have ever faced. Indeed, certainly the strangest and most unpredictable, even just until a couple of weeks ago.

I believe that none of us – and I speak for my fellow citizens in Italy but, in general, for Europeans – have not even remotely imagined having to stay at home, to see shops and bars closed (since March 11, in Italy they have closed all businesses except those that sell basic necessities such as groceries and pharmacies), not being able to meet other people, not being able to move from your area of residence and, even within this area, still having to keep account of travel only for necessary reasons.

Yet we are here, in this strange, surreal, alienating moment. Trying to do our part to stop the infection and with the hope that the situation will change for the better.

In these strange days, therefore, I am recovering a sedentary dimension that usually does not belong to me and that, of course, I had to make my own. I work remotely by applying all the provisions related to smart working to the letter. Fortunately, mine is a job that, in cases like these, can be done remotely in many respects.

It is not always easy, for sure I miss my clients and colleagues and people in general but I try to take the good from staying in the same place for a while.

I therefore observe the world, including the professional one, from my office (which is 2 floors above the apartment where I live, another great luck), and I take advantage of slower rhythms to share with you what I see happening in the Italian fundraising.

The power of the non-professional

Generosity is something we talk about daily in our appeals aimed to solidarity, sense of community, to take care of people and places. But over the last few weeks, there are times when you don’t even need to talk, because the action comes even earlier.

There are many initiatives that have been promoted in recent days throughout Italy.

The promoters are, in a large number of cases, people who have nothing to do with fundraising – not professionally, at least. Maybe they have never even heard of it but, faced with the complex and complicated situations that Italian hospitals are experiencing due to the number of people who need intensive care, they have become active. From the scratch, literally, starting with spontaneous fundraising initiatives starting from one’s own relational network, with small donations but not exclusively.

I would just mention an example that touches me closely: an initiative that started a couple of days ago in support of the local hospital – I live in a town which has about 100,000 inhabitants. In just a few hours, they reached almost 20,000 euros raised, with initial average gifts of 10 euros which, gradually, have increased. It had never happened before in the city. And it’s not the only local initiative.

As professionals, the team from ENGAGEDin have made ourselves available pro bono for anyone wishing to start initiatives, coordinating with the needs collected from the hospital management in order not to create overlaps and further difficulties for those already in a critical situation.

I was thinking, therefore, about the last months in Italy, when it seemed that the political debate, communication, and the situation in general was concentrated on a general bad mood, a sort of loss of mutual links and sense of community.

Instead, something (Covid-19) happened and made us all find ourselves in the same boat, returning to us the sense of a common destiny and the desire to be (and feel) part of it, reminding each of us that our own means, approaches and differences exist but do not define us first.

Speaking as a fundraising professional, I am used to looking for what keeps organizations together – their values, a common vision, a shared direction – to identify possible development strategies.

The current situation is highlighting that thinking about what keeps us together rather than what makes us different is something “natural”. This doesn’t mean we should forget differences but, more precisely, during difficulties we as human beings are able to redefine a sort of natural order of priorities.

I have just mentioned a single example: there are many other cases of civic and professional volunteering, in-kind donations – we (the Italians) have all read about a lady who, queuing in a pizza place (before they were closed throughout the country due to the recent laws), had heard of an order of pizzas for the doctors of the local hospital (who are working exhausting shifts and often can’t even take decent breaks) and asked to pay for everyone, just to thank them for what they are doing.

We are realizing how much each of us is necessary for others. And how much generosity – giving – to recover a word from our daily job as fundraisers – is an essential part of everyone’s lives. Even when we don’t pay attention to it.

Simplicity

There is another element of these initiatives that strikes me, and it is something that I measure myself with every time I work with organizations in fundraising campaigns: keeping things simple.

Some time ago I read a sentence (that, since then, I often mention in the courses that I deliver) that speaks about the so-called “curse of knowledge”, or that tendency to complicate things – appeals, workflow, management cycles and so on – typical of those who posses expertise and technique in a certain area.

In this case I am referring to fundraising and fundraisers, of course.

I read appeals and initiatives raised in these days and I am impressed by their disarming simplicity. They speak with the heart, inspired exclusively by the desire to do something, to make themselves useful. To be there to support.

I ask myself, then: how to find the right measure to keep things simple, even once you are back to ordinary life?

Because, beyond the emergency which is a situation in which one is naturally more inclined to be sensitive to pro-gift behaviour, it is true that in general perhaps we should remove, rather than add, complexity. We should be trying to focus our thoughts on what induces us to “move”, put ourselves more in the shoes of donors. It is not easy, when your professional focus is strategy and gaining the big picture, but you have to try.

The one-off initiative works but, to make fundraising properly develop its potential, professionalism is required. Furthermore, it is necessary that the professional characteristics and techniques are combined with the ability to read situations and “make them readable” to our constituency.

Emotions – no doubt about that – are primary feelings. We should try to remember it, always.

Two final considerations from my perspective as a consultant – that, however, are also perfectly suitable for a fundraiser.

Storytelling

What I have done in the past two weeks is an (almost) integral review of the plans and strategies developed a few months ago with the organizations I work with.

Actions based, for example, on corporate fundraising require, given the situation, a redefinition. It is necessary to plan the activities again starting from a different evaluation – companies are suffering and the situation will get worse in the coming months – because – it is useless to hide it – the economic impact of this situation of forced stop will be hard (is hard) for everyone. And it is unthinkable to think about corporate fundraising strategies as if nothing had happened.

The same goes for fundraising from individuals, albeit with a different approach. Now that the attention seems to be focused entirely on supporting hospitals, how to fundraise for causes other than those related to Covid-19?

I am experiencing different approaches to fundraising activities with the organizations I work with, and the results are encouraging. Coronavirus has an impact on everyone, it is necessary to tell it and tell what it means, for example, for disabled people who attend day centres not being able to deal with educators and classmates; or what it means for communities that host children taken from families for violence and abuse that cannot attend school, cannot go out and live a “closed” situation to be “handled with care” by the caregivers.

Let’s go back, that is, to one of the fundraising cornerstones: the engagement based on the storytelling of what happens to those that are affected by a certain situation.

Here, I am working a lot on this issue – on engagement, I mean – especially online (my eternal gratitude goes to Tim Berners Lee for the huge gift of the Internet): an accurate analysis and identification of the constituency to seek for new audiences, a behind-the-scenes storytelling to bring people into – albeit virtually – organizations.

It is the preparatory work for fundraising that often remains in the background, in the ordinary life, crushed by the operational side of the campaigns.

Well, this is the right time to “push” on this issue, to work “fine”, to put yourself in the best conditions for the future.

Flexibility

This leads to the last consideration, about a talent that I consider among the necessary assets for fundraisers – indeed, I would say that it is necessary for anyone: flexibility. We talk a lot about it, but the practice often is a completely different thing.

Because being flexible requires, first of all, being in situations, knowing them thoroughly and knowing how to interpret them. Without these elements, it becomes a mere theoretical exercise that rarely produces results.

Being flexible, therefore, means reading and knowing how to re-read reality and, as a consequence, adapt the tools and vehicles to manage it, redefining priorities by taking into account the objective.

This is one of the most important lessons of this period: to do this profession, you need to keep the bar straight to the goal and, at the same time, be able to change the path to reach it.

Categories: Latest posts

Avatar photo

Simona Biancu

Simona is a fundraising and strategic philanthropy consultant and trainer, founder and partner of ENGAGEDin, a consultancy firm that works internationally in fundraising and strategic philanthropy. She got a post-graduate Master in Fundraising at Università di Bologna and completed her training attending various courses all over Europe. With a 10-year experience on fundraising strategies, major gifts, individual and corporate fundraising, strategic philanthropy with Trusts and Foundations, legacy fundraising, Board development, she works with charities both in Italy, where she currently lives, and abroad. Member of the Italian Association of fundraisers (ASSIF) and AFP (Association of fundraising professionals – US), she has many experiences as Board member of Italian and international organizations. Simona is co-author of the blog “Welcome on Board”, focussed on experiences in consulting with nonprofits governance and development.

98 Comments

Daryl Upsall · March 29, 2020 at 12:14

Greetings from Spain. We share your national pain

Excellent piece. Thanks so much. I will shrare widely. Stay safe and healthy, Daryl

    Simona · April 16, 2020 at 13:04

    Many thanks, Daryl – sorry for this late reply. Hope things are looking better for Spain, too.
    Warm regards, Simona

www.floorrefinishingrichmondva.com/ · September 17, 2020 at 10:40

The surgical treatment of femoral neck fractures showed a stable reduction from 15 to 20% without a significant variation during the time frame.

Anderson Tree Service · December 30, 2020 at 13:34

What captured me the most about Italy during the first wave of the pandemic was one of the reasons it was spreading so quickly is how close the family structure is in Italy. Even though that was a negative in terms of the virus, I find it 100% appealing.

shell shockers · January 6, 2021 at 08:26

Yet we are here, in this strange, surreal, alienating moment. Trying to do our part to stop the infection and with the hope that the situation will change for the better.

Greg · March 10, 2021 at 23:50

Great content!

Joe · March 10, 2021 at 23:56

Hi, Simona. I know how you feel. Just like you, My work also affected by COVID-19. I do small jobs in Dovers and forced to stop because of the restrictions. Let’s do our part to stop the infection and with the hope that the situation will change for the better.

Stay safe!

Regie · May 4, 2021 at 11:58

While covid19 is still here. Our href=”https://www.sellmyhousefaststlouis.net”>Sell house business is no longer profitable <a

tree care · August 11, 2021 at 07:03

Great content as usual.

Tree Services · August 13, 2021 at 08:54

Good Content. It’s useful us usual.

Bret · August 18, 2021 at 04:24

I enjoyed reading to this short article. Stay safe everyone and be healthy.
Everybody will be happy soon. Best Regards, Bret

Concrete driveway · August 24, 2021 at 04:05

Covid19 is still the big problem today for every business owner. All businesses are affected, they get less clients. Really sad.

My Singing Monsters · July 24, 2023 at 03:47

The pandemic has brought people together and served as a reminder of the value of kindness and community.

wordle · September 19, 2023 at 05:10

I appreciate how Wordle encourages my child to think critically.

plusword · October 23, 2023 at 21:47

The pandemic has brought people together and served as a reminder of the value of kindness and community. I appreciate how Wordle encourages my child to think critically.

Convertidor de youtube · November 6, 2023 at 23:21

Covid19 is still the big problem today for every business owner. All businesses are affected, they get less clients. Really sad. All businesses are affected, they get less clients. Really sad.

wordle game · November 9, 2023 at 02:02

I still feel scared when I hear the word Covid, it has affected my work a lot, it’s terrible that we have to go through this.

Connections Game · November 15, 2023 at 07:16

It’s truly an unprecedented and challenging time for all of us. The sudden changes and restrictions have disrupted our daily lives in unimaginable ways.

Tech news · February 6, 2024 at 17:43

You can learn many things from shared technology related blogs like news, education, entertainment, technology, business, health and many more money making techniques.

y2mate · February 13, 2024 at 10:56

Y2mate is a popular online tool for converting YouTube videos to MP3 or MP4 formats. With a user-friendly interface, it allows users to easily paste the URL of the desired YouTube video and select the format they prefer. Y2mate swiftly processes the conversion, providing users with downloadable files suitable for offline playback on various devices.

rummy winners · March 1, 2024 at 20:09

rummy win

Rummy Fire · March 1, 2024 at 20:22

Rummy Fire

win bet · March 1, 2024 at 20:45

win bet

Teen Patti 3M · March 2, 2024 at 07:41

Teen Patti 3M

rummy bharat · March 2, 2024 at 07:42

rummy bharat

rummy akhada · March 2, 2024 at 07:42

rummy akhada

Rummy Sweet · March 2, 2024 at 07:44

Rummy Sweet

jj rummy · March 2, 2024 at 07:46

jj rummy

real teen patii · March 2, 2024 at 07:48

real teen patii

3patti one · March 2, 2024 at 07:49

3patti one

yes 3 patti · March 2, 2024 at 07:49

yes 3 patti

rio 3 patti · March 2, 2024 at 07:50

rio 3 patti

Teenpatti Bazaar · March 2, 2024 at 07:57

Teenpatti Bazaar

rummy try · March 2, 2024 at 08:02

rummy try

rummy try · March 2, 2024 at 08:02

rummy try

yono rummy · March 2, 2024 at 08:05

yono rummy

Rummy Bash · March 2, 2024 at 08:05

Rummy Bash

wm · March 21, 2024 at 19:48

เมื่อเอ่ยถึงการบริการ wm ฝาก – ถอน เร็วทันใจ โอนไว 1 วินาที สำหรับทำพนันออนไลน์ ท่านชอบได้ยินผู้เล่นคนไม่ใช่น้อยต่างเอ๋ยถึง สล็อตเว็บไซต์ตรง100% ที่ย้ำการผลิตรายได้ให้กับนักพนัน พวกเราขอเสนอแนะ

เว็บบาคาร่า · March 21, 2024 at 19:49

เว็บไซต์ตรงไม่ผ่านเอเย่นต์ไม่มีอย่างต่ำ เว็บบาคาร่า ที่มีระบบระเบียบเทคโนโลยีทันสมัย จะเป็นตัวกระตุ้นความพอใจของนักพนัน และก็นำมาซึ่งกระแสได้ดิบได้ดีเสมอ เชื้อเชิญให้มีส่วนร่วมกับการลงทุน สล็อตดัง เป็นอีกหนึ่งวิถีทางสำหรับการพนัน เกมสล็อต จากทั้งโลก

evoplay gaming · March 21, 2024 at 19:49

สล็อตเว็บไซต์นอก ลิขสิทธิ์แท้ เกมสล็อตแตกง่าย evoplay gaming ผ่านปากทางเข้าเริ่มเล่น เว็บไซต์สล็อตแท้ คัดสรรนำเอา เกมสล็อต ทั้งผอง มีให้แด่ท่านเลือกเล่นกันอย่างครบวงจรที่เยี่ยมที่สุด นับได้ว่าเป็น สล็อต เว็บไซต์ นอก ลิขสิทธิ์แท้ เล่นง่าย ได้เงินจริง แจกเงินรางวัลกันตลอดแต่ละวัน

Sexygaming · March 21, 2024 at 19:50

เข้าเล่น เกมไพ่บาคาร่าที่ Sexygaming นแบบง่ายๆไม่ยุ่งยาก สลับซับซ้อน และก็ ยังมีความพิเศษมากมายก่ายกอง สามารถเข้ามาเลือกเล่นกับทางเว็บไซต์ตรง ที่ได้รับความนิยมที่1 ของไทย

Ezslot · March 21, 2024 at 19:50

มีค่ายเกมให้เลือกเล่นกันมากมาย ค่ายบาคาร่า ต่างแดน ที่ส่งตรงจากผู้พัฒนา Ezslot มีแพลตฟอร์มถ่ายทอดสด ระบบเสถียร ไม่มีกระดอน ไม่มีสะดุด แบบออนไลน์กันตลอดระยะเวลา บันเทิงใจครบหมดทุกค่าย ข้างในที่เว็บเดียว

ไทยลอตโต้ · March 21, 2024 at 19:51

การแทงหวยร่ำรวยง่ายสุดๆ ไทยลอตโต้ ให้ความใส่ใจในความปลอดภัยและก็ความเป็นส่วนตัวของข้อมูลผู้เล่น ทำให้ท่านเชื่อมั่นสำหรับในการแทงหวยออนไลน์กับเว็บไซต์แห่งนี้ ระบบรักษาความปลอดภัยระดับสูงจะดูแลข้อมูลของคุณอย่างเคร่งครัด

Slotpg · March 21, 2024 at 19:51

Slotpg สร้างรายได้แบบไม่มีข้อจำกัด ลุ้นรางวัลใหญ่ สร้างกำไรตลอดได้ 24 ชั่วโมง แพลตฟอร์มที่คุณไม่ควรพลาด!

teenpatti-power · March 23, 2024 at 08:10

teenpatti-power

happy ludos · March 23, 2024 at 08:10

happy ludos

star-teenpatti · March 23, 2024 at 08:11

star-teenpatti

teenpatti-star · March 23, 2024 at 08:11

teenpatti-star s

teenpatti-empire · March 23, 2024 at 08:12

teenpatti-empire

fortune-win · March 23, 2024 at 08:12

fortune-win

svip-3pattiag · March 23, 2024 at 08:13

svip-3pattiag

lucky-clubs · March 23, 2024 at 08:14

lucky-clubs

teenpattimilan · March 23, 2024 at 08:15

teenpattimilan

teenpatti heart · March 23, 2024 at 08:16

teenpatti heart

teenpatti-galaxy · March 23, 2024 at 08:16

teenpatti-galaxy

teenpatti kala · March 23, 2024 at 08:17

teenpatti kala

rummy-station · March 23, 2024 at 08:17

rummy-station

rummy leopard · March 23, 2024 at 08:18

rummy leopard

teenpatti-vegas · March 23, 2024 at 08:18

teenpatti-vegas

777-wealth · March 23, 2024 at 08:45

777-wealth

ace-3patti · March 23, 2024 at 08:45

ace-3patti

rummy-leader · March 23, 2024 at 08:45

rummy-leader

stars-rummy · March 23, 2024 at 08:46

stars-rummy

teenpatti-wind · March 23, 2024 at 08:46

teenpatti-wind

win789s · March 23, 2024 at 08:46

win789s

yonoarcades · March 23, 2024 at 08:47

yonoarcades

berichers · March 23, 2024 at 08:50

berichers

s9-game · March 23, 2024 at 08:50

s9-game

rummystar · March 23, 2024 at 08:50

rummystar

Simone Rodriguez · June 24, 2024 at 10:27

Chronicles from Italy during Covid-19 details are the best to know so we can be secured and do not suffer with it. When we are dealing with tile damage repair we can find the services with amazing results.

Kirbi · August 26, 2024 at 08:25

Your ability to mediate discussions with grace and tact is commendable. URL

vip yono · October 3, 2024 at 18:03

vip yono

3patti ludo · October 3, 2024 at 18:04

3patti ludo

rummy sweety · October 3, 2024 at 18:04

rummy sweety

Leave a Reply

Your email address will not be published. Required fields are marked *