telemarketing Archives - 101 Fundraising

Phone first!

By Rebecca Davies • March 24, 2011

As a relationship professional, I’m a big fan of Alexander Graham Bell’s electronic speech machine(*), the latter-day telephone.
My mantra when communicating with major donors: phone first. Phone first. Ph f. (Soothing, isn’t it?)
Email and letters don’t allow for the bilateral conversations our donors and prospects deserve for their generosity. The …