ethics Archives - 101 Fundraising

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

8c838749-1346-48e8-b993-fb53d3db1b3a-large

As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …