Usha Menon, Blogger on 101 Fundraising

Shadow boxing with ‘donor fatigue’

By Usha Menon • July 24, 2017

Often at non-profit forums, I get asked about ways to address “donor fatigue”.
But I don’t believe that donor fatigue is a real thing. It is a diplomatic way the media devised for saying that donors are fed up with incessant appeals by charities! Many fundraisers have jumped on that bandwagon …

The ABCD of an Asian philanthropist’s journey

By Usha Menon • May 23, 2017

Based on what I see as the evolution of giving habits within the high-net worth families in Asia, here are the four categories of philanthropists I have worked with:
Usually the patriarch of the business family, who has seen poverty and life struggles during his early days, either as a migrant …

Action without thought is labour lost!

By Usha Menon • August 6, 2015

Evaluating activity v/s  performance  
In my last post ,  I  shared my insights on the importance  of making Optimism an actvity (yes! not just an attitude) to impact fundraising performance.  In this post, I want to focus on the negative  impact of ‘activity ’ on fundraising performance.
I was called in …

Optimism – an activity as much as it is an attitude.

By Usha Menon • May 11, 2015

“Usha, do we have a plan B?” This recent question from a client with whom I am working on an exciting major gift development plan, triggered the topic for this blog. We were preparing to meet with a highly placed and respected individual in that country, to seek his agreement …

Fundraising Insights from India

By Usha Menon • August 15, 2013

Today is the 67th Independence Day of India. Such milestones are good time to reflect on the past and forecast the way forward. Hence I will focus on fundraising insights from India, one of the countries that are generating tremendous fundraising interest globally. These reflections are based on my ‘on-the-ground’ …

3 storytelling lessons

By Usha Menon • February 28, 2013

Here is an analogy to fundraising from the Sanskrit scriptures that I have derived many lessons from. It is about Ganesha and his brother Kartikeya, who were tasked by their parents to go around the world three times. While Kartikeya set out on the task immediately, circumambulating the globe as …

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