Mary Lynn Lalonde, Blogger on 101 Fundraising

Using the F Word: Talking about our failures

By Mary Lynn Lalonde • June 5, 2014

It was 1993 and our most important holiday mail pack of the year. I opened the seed pack to discover the return address on the business reply envelope was wrong. Really wrong. Every generous donor receiving that mail pack would post their donation to an incorrect address.
If you have an …

You like me

By Mary Lynn Lalonde • September 2, 2013

What’s not to like about our donors?
Sally Field is almost as famous for her 1985 Academy Award-acceptance speech for Places in the Heart as she is for her entire acting career: “I can’t deny the fact that you like me,” she gushed. “Right now, you like me.”
Flash forward to 2013 …

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