Mandy Johnson, Blogger on 101 Fundraising

Why tests do not work for email fundraising

By Mandy Johnson • July 18, 2016

“How many supporters do I need to recruit to test whether email fundraising can work for my organisation?”
This is a question that I used to answer numerically. I would explain that the sample group needed to be large enough for the organisation to run split tests and to achieve results …

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