Maeve Strathy, Blogger on 101 Fundraising

Fundraisers: Stop being oil & water. Be gin & tonic instead

By Maeve Strathy • October 16, 2017

Imagine this:
You (a fundraiser) go into a meeting with marketing and they have a BIG IDEA. It’s a good one.
And then they say, “You can fundraise with this, right?”
This is not what we would call integration of marketing and fundraising – not at all. Sometimes trying to get marketing and …

The Three Questions I’m Asking After #IFC2016

By Maeve Strathy • October 24, 2016

As I’m writing this, I’m sitting in my pajamas, slowly adjusting back to Eastern Standard Time after a week in the Netherlands.
I just had the incredible honour of attending the International Fundraising Congress (IFC) in Noordwijk. Not only that, I had the further honour of attending as one of IFC’s …

Your most awkward fundraising moment ever

By Maeve Strathy • March 17, 2016

Imagine this.
You’re in a meeting with a donor. So you’ve done the hardest part already: you got the meeting. This donor really wanted to meet with you and she actually invited you to her home!
You’re in her kitchen, drinking tea and getting to know each other. You find out what …

5 Tips to survive the insanely busy fundraising season

By Maeve Strathy • December 3, 2015

It’s the busiest time of the fundraising year.
We’re leveraging the giving spirit of the holiday season and the tax benefits of the end of the calendar year, and we’ve got appeals and asks coming out the wazoo.
Sure, we’ve got the holiday break ahead of us like a carrot in front …

Mid-level donors and the element of surprise

By Maeve Strathy • May 26, 2015

If you knew there was a pile of money that people wanted to give to you that you weren’t getting, wouldn’t you commit some time and energy to getting it?
Yes, fundraisers, I know you would.
Enter intermediate donors… leadership donors… “the muddle in the middle”. Whatever you call them, mid-level donors …

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