Giles Pegram, Blogger on 101fundraising

Has fundraising moved forwards, or backwards, in the last 50 years? And where next?

By Giles Pegram • February 22, 2017

Harold photo

Let me start with a short eulogy, then quote some of what I, and many others, believe are the wisest words ever said about fundraising, before leaving you with a question: How much of this is relevant now?
November 2016 marked the centenary of Harold Sumption’s birth. Harold was, without doubt, …

Are we managing a fundraising decline? Only if we let ourselves.

By Giles Pegram • November 10, 2016

“The Daily Mail is not inherently anti fundraising”, I recently and naively posted on a chat forum on Facebook.   The response was vigorous, and almost universally in disagreement.   I stand corrected.   But some of the language surprised me.
“Fundraising is currently being subjected to a concerted ideological attack by the state, …

A Brief History of Fundraising

By Giles Pegram • May 9, 2016

Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …

The Joy of Giving

By Giles Pegram • February 29, 2016

In 1960 a 10 year old boy started a school newspaper, helped by some friends. He and his friends sold it in the playground for a penny a copy. They sold 100, and went on to produce it monthly. Buoyed by their success, the boy organised a jumble sale in …

The price we pay for losing sight of the donor

By Giles Pegram • October 1, 2015

I have been somewhat dismayed at the flood of criticisms that are now threatening to engulf our great profession. In my fifty years of fundraising, I have never seen anything like it.
First, the sad death of Mrs Olive Cooke, last May. All the evidence is that she didn’t commit suicide …

Upgrading: Ignore at your peril

By Giles Pegram • August 25, 2015

You are writing about upgrading, cross selling and cash gifts.  Why these three?
I covered retention separately in my two blogs (here and here) on relationship fundraising and (here) on recruitment.  These three are the other drivers of monthly regular income.
Presumably the activity that will make the biggest impact is upgrading?

Absolutely, …

How to ‘WOW’ your trustees by reducing your ROI

By Giles Pegram • June 11, 2015

So what’s the problem?
Income – expenditure = profit.   This is one of the fundamentals for anyone in business.   However, when these same business people come into a charity’s trustees meeting, profit, or net income as we fundraisers would call it, goes out of the window.   What matters is increasing income …

If you want more money, stop asking for it!

By Giles Pegram • May 18, 2015

You can’t do that.
****
 Last week, Olive Cooke killed herself by jumping off the Clifton Suspension Bridge in Bristol UK. The Coroner has not yet established the cause of death, but her family has suggested that she simply couldn’t afford to give to the hundreds of appeals that she received. The …

The State of Relationship Fundraising – A Conversation, Part II

By Giles Pegram • April 20, 2015

This is the second of two blogs looking comprehensively, and provocatively, at the state of relationship fundraising
In the last blog, we defined relationship fundraising, and looked at its implications, strengths and weaknesses.   Today, we build on that, and look at the challenges faced by relationship fundraisers, the lessons we have …

The State of Relationship Fundraising – A Conversation

By Giles Pegram • April 13, 2015

This is the first of two blogs looking comprehensively, and provocatively, at the state of relationship fundraising. In this first blog, we define relationship fundraising, and look at its implications, strengths and weaknesses. In the next blog, in ten day’s time, we look at the challenges faced by relationship fundraisers, …

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