Giles Pegram, Blogger on 101fundraising
• April 3, 2017
The basic problem with much of fundraising today is that we fundraise AT people.
Should we start by thinking of donors as existing to meet the charity’s needs? Or should we start by thinking about donors’ needs and aspirations? (And if we do, there’s every reason to believe we’ll raise more for …
• February 22, 2017
Let me start with a short eulogy, then quote some of what I, and many others, believe are the wisest words ever said about fundraising, before leaving you with a question: How much of this is relevant now?
November 2016 marked the centenary of Harold Sumption’s birth. Harold was, without doubt, …
• November 10, 2016
“The Daily Mail is not inherently anti fundraising”, I recently and naively posted on a chat forum on Facebook. The response was vigorous, and almost universally in disagreement. I stand corrected. But some of the language surprised me.
“Fundraising is currently being subjected to a concerted ideological attack by the state, …
• May 9, 2016
Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …
• February 29, 2016
In 1960 a 10 year old boy started a school newspaper, helped by some friends. He and his friends sold it in the playground for a penny a copy. They sold 100, and went on to produce it monthly. Buoyed by their success, the boy organised a jumble sale in …
• October 1, 2015
I have been somewhat dismayed at the flood of criticisms that are now threatening to engulf our great profession. In my fifty years of fundraising, I have never seen anything like it.
First, the sad death of Mrs Olive Cooke, last May. All the evidence is that she didn’t commit suicide …
• August 25, 2015
You are writing about upgrading, cross selling and cash gifts. Why these three?
I covered retention separately in my two blogs (here and here) on relationship fundraising and (here) on recruitment. These three are the other drivers of monthly regular income.
Presumably the activity that will make the biggest impact is upgrading?
• June 11, 2015
So what’s the problem?
Income – expenditure = profit. This is one of the fundamentals for anyone in business. However, when these same business people come into a charity’s trustees meeting, profit, or net income as we fundraisers would call it, goes out of the window. What matters is increasing income …
• May 18, 2015
You can’t do that.
Last week, Olive Cooke killed herself by jumping off the Clifton Suspension Bridge in Bristol UK. The Coroner has not yet established the cause of death, but her family has suggested that she simply couldn’t afford to give to the hundreds of appeals that she received. The …
• April 20, 2015
This is the second of two blogs looking comprehensively, and provocatively, at the state of relationship fundraising
In the last blog, we defined relationship fundraising, and looked at its implications, strengths and weaknesses. Today, we build on that, and look at the challenges faced by relationship fundraisers, the lessons we have …
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