Angela Cluff, Blogger on 101 Fundraising

Blue Ocean Strategy – a new approach to strategy and an opportunity for fundraisers?

By Angela Cluff • August 20, 2015

Blue ocean strategy is an alternative way of approaching strategy that’s about creating new markets (a blue ocean) instead of competing in existing markets (a red ocean). This distinction is of fundamental importance to fundraisers for two compelling reasons: first ‘me too’ competition is a key concern in almost every …

Plugin by Social Author Bio