Alan Hutson, Blogger on 101 Fundraising

Blue Ocean Strategy: Identifying your 3 tiers of non-supporters

By Alan Hutson • September 21, 2017

blue ocean

Blue Ocean strategy captured the imagination of the for-profit world almost as soon as the book of the same name by W. Chan Kim and Rene Mauborgne was first published in 2005. An expanded edition was republished in 2015. The book offers a framework and set of tools designed to …

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