Alan Clayton, Blogger on 101 Fundraising

Creating and leading a Great Fundraising Organisation

By Alan Clayton • August 10, 2017

Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation.
For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as …

Decisions leadership must make for fundraising to grow

By Alan Clayton • November 17, 2016

It’s been three years now since we released the Great Fundraising research carried out by professors Sargeant and Shang.  In that time, we have had the privilege of observing many organisations put the findings into practice.
One of the key recommendations was ‘whole organisation fundraising’:  those that succeeded in multiplying their …

Four simple (but difficult) questions …

By Alan Clayton • December 7, 2015

… and one simple answer.
The greatest fundraisers asked and answered only four questions, repeatedly, for a long time. These questions are:
1. How do we make our proposition even better?
2. How do we improve our investment strategies?
3. How do we deliver these through other people?
4. How do we keep ourselves inspired?
We …

This is about big ideas.

By Alan Clayton • August 31, 2015

There are many little details that drive great fundraising, but they count for nothing if the big idea is not right. This is evidenced.
The ‘big idea’ is one of the trinity of big chunks that organisations must get right if they are to create massive growth in their fundraising programme. …

Evidence and Ideas: The scientific approach to fundraising?

By Alan Clayton • November 3, 2014

There has been much online huffing and puffing recently about ‘evidence’ v ‘opinion.’
The scientific method in fundraising is misunderstood too often. On dozens of occasions I have found myself in debates at fundraising conferences about ‘data v creative’, ‘logic v intuition’ and most recently ‘evidence v opinion.’ More often than …

We are animals: the case for empathy

By Alan Clayton • October 9, 2013

When on holiday recently in Iceland on a remote, deserted road I saw two sheep being hit by a truck.  I stared aghast as one twitched and quivered in its death throes, paralysed on its back, the second, hind legs, pelvis and spine crushed by giant wheels, trying to drag …

We cannot fundraise alone

By Alan Clayton • July 3, 2013

For our fundraising teams 2013 has already been a year of tremendous learning.  But the biggest, conclusive, insight so far is this:
We cannot fundraise alone.
The outcomes of the Great Fundraising report we commissioned earlier this year from Professors Sargeant and Shang are backed up by the experiences we have gained …

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