10 more things you can learn from Obama

For many years I have been a big fan of e-mail. It is convenient, it’s fast, it’s cheap and, if used well, can raise funds for your charity. And, what you probably didn’t know it can also create involvement with your target audience, as I will show you in this blog.

But in my time as a marketer, for some undefined reason, I always had to fight on behalf of e-mail with programs people (it is too shallow to tell what we have to say), communications people (TV is better) and sometimes even the board (my wife doesn’t like it if you send her e-mails). What’s worse, I see many fundraisers still not using it as well as they could (or not at all!). (more…)

8 lessons for online fundraising

Lessons from the Wikipedia year end fundraiser
We have read a few blog posts so far, in which the issue was raised whether online fundraising is just a hype. Some remarks were quite skeptical. In this blog post I want to tell the story of one major online fundraising success: the 2010 Wikimedia campaign. What lessons can be learned from this success about requirements for online fundraising success? (more…)