The past 2 ½ years I travelled to different countries and met lots of people engaged in a wide range of fundraising activities and campaigns. Despite the obvious differences in ‘couleur locale’, it always struck me that fundraisers are struggling with the same questions and problems, if it is in Japan, Italy or Brazil.
One of these issues coming up over and over again is the cooperation between Fundraising and Communications. More specific digital communication as communication through the website, webvertising, Twitter, social networking, crowdfunding, etc. The digital area offers great new fundraising opportunities with yet unknown potential. If you visit a doctor, buy a new car or want to know what’s happening in the Middle East, the first thing you do is surfing the web. What do you think a potential donor will do…?
Knowing this, it would seem obvious that every communication department is fully prepared to receive these donor prospects. An effective digital communication strategy is in place aimed at attracting and informing prospects in such a way that they are guided to the appropriate webpage where they are one mouse click away from their so-much-wanted donation. (more…)