The Wrong Numbers In Telephone Fundraising
I grew up in that profoundly awkward era where we all had landlines and nobody had mobile phones. When I phoned a girl I was trying to woo it was paralysingly scary – one of her parents may well have answered and I’d have to deal with that.
That was bad…but even now, where we essentially have a direct line to anyone, making that call can be terrifying. Maybe that’s why so many people try to avoid picking up the phone? (more…)