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Sean Triner

In 2002, Sean moved to Australia and joined forces with Australian data-expert, Paul Roberts, to form Pareto Fundraising. Their ambition was to apply what they had learned from years of pushing the boundaries in the UK to help Australia’s best charities increase their income and donor bases beyond their dreams. Challenging, fun and always practical, Sean is an energetic speaker who leaves conference, seminar and Masterclass attendees inspired, motivated and buzzing with brilliant ideas about how to take their fundraising to the next level. Sean is also a ‘trained’(!) stand up comedian, deadly snake rescuer and story teller. Useful skills for presenting and article writing.

I ❤ Premium Direct Mail!!!!

Choose one:

  1. You love premium direct mail
  2. You hate premium direct mail
  3. Love and hate are irrelevant – what you want is to maximize net revenue and life time value of donors to be able to spend more on the purpose of the charity now and into the future.
  4. You have no idea what premium direct mail is.

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Sean Triner

Brand awareness is King! Or is it?

AdvertisingSean Triner discusses why the traditional commercial approach to branding is fundamentally flawed when it comes to fundraising.

I think any money spent on brand awareness by a charity with a view to increasing fundraising income is absolutely and completely wasted.

I emphasise with a view to increasing fundraising income because I can imagine a scenario where a charity wants awareness for its mission, not for fundraising. (more…)

Sean Triner