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Georgia Bridgwood

Georgia Bridwood is a passionate young fundraiser with a focus on direct marketing. Prior to her current role at Breakthrough Breast Cancer where she runs, among other things, the award winning "TLC" campaign she worked as an Individual Giving Executive at The Prince's Trust. Her first fundraising role was in community fundraising at Action for M.E., a small health charity based in Bristol, where she had previously completed a BA in History. Georgia is motivated by shaping content to inspire and reward donors by connecting them directly with the beneficiary.

4 things we need to learn from the #nomakeupselfie phenomenon

nomakeupselfiePart 1. Successful mass participation relies on behavioural insight

I’m sure you’re aware of campaigns that started with the intention of “going viral”; if you haven’t worked on one. I know I have. It never works.

They fail because they try to force-feed the public with a key message, or get people to do an activity that’s somehow ‘relevant’ to their cause. But asking people to alter their behaviour is a big request. Only your die-hard supporters love you enough to do that – and that normally means it’s not enough people to form a critical mass. (more…)

Georgia Bridgwood