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Gavin Coopey

Gavin Coopey is an experienced consultant who spends his time helping organizations understand their supporters better and create positive change as a result. As well as developing insights to drive fundraising innovation projects for clients; Gavin has defined consumer insights to create supporter segmentation models, inform Social Marketing campaigns, refine brand communications and develop client service models.

Panning for gold

Identifying those crucial supporter insights that underpin all great new fundraising products In preparing for our Innovation Masterclass at the IFC, Andrew Bathgate of Good Innovation, Rob Cummins of ActionAid UK and myself were clear Read more…

Gavin Coopey