Legacy fundraising can be a tough job… along with the difficulties colleagues, including other fundraisers, often have in really understanding how this area of fundraising works, there can be the constant pressure to measure KPIs Read more…
As fundraisers we all know the importance of the board… getting trustees engaged and on-side is vital as you strive to communicate the success of current campaigns and appeals (thus maintaining, or increasing, budget allowance), explain in a minute amount of time exactly why this return on investment is good for a certain type of fundraising and that results from recent investment in a legacy campaign are not expected immediately (this would be a rather sinister twist!) (more…)
Surely we all want to be charitable, to make a difference with the small amount of money we can spare each month? It’s not even that it’s a selfless gift… signing-up to donate to charity on a regular basis makes us feel good and, provided it’s a cause we’re aligned to, provides a whole new area for research, reflection and discussion (who knows, we may even encourage our friends and family to commit to the cause too). (more…)
