Nothing sharpens your decision-making prowess quite like establishing a new fundraising operation, with the heart-thumping expectation of growing income quickly. Opportunities abound but how do you make the best of them? Anita de Ruijter outlines four scenarios. What would you do? Comments please! (more…)
In my first blog ‘Simple Retention Calculation that packs a powerful punch’ I talked about the importance of setting targets that will lead you to grow your supporter base and suggested a way to set Read more…
In my experience, often in fundraising departments no-one actually has the word retention in their job title. Not so for acquisition. Retention often hides behind the skirts of other programs. It’s hinted at in words Read more…
