Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation. For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang Read more…
It’s been three years now since we released the Great Fundraising research carried out by professors Sargeant and Shang. In that time, we have had the privilege of observing many organisations put the findings into Read more…
… and one simple answer. The greatest fundraisers asked and answered only four questions, repeatedly, for a long time. These questions are: 1. How do we make our proposition even better? 2. How do we Read more…
There are many little details that drive great fundraising, but they count for nothing if the big idea is not right. This is evidenced. The ‘big idea’ is one of the trinity of big chunks Read more…
There has been much online huffing and puffing recently about ‘evidence’ v ‘opinion.’ The scientific method in fundraising is misunderstood too often. On dozens of occasions I have found myself in debates at fundraising conferences Read more…
When on holiday recently in Iceland on a remote, deserted road I saw two sheep being hit by a truck. I stared aghast as one twitched and quivered in its death throes, paralysed on its Read more…
For our fundraising teams 2013 has already been a year of tremendous learning. But the biggest, conclusive, insight so far is this: We cannot fundraise alone. The outcomes of the Great Fundraising report we commissioned Read more…
