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The seven deadly sins of fundraising appeals – and how to avoid them

Over the years, and the appeals, I’ve learned much about the factors that determine success in fundraising – and even more about what to avoid doing – and I’ll always be learning, because that’s one of the privileges of working with so many different charities, across such a wide variety of campaigns and media.

These points and tips are mainly written in the context of individual giving, although many are also just as relevant to events, community and legacy fundraising, membership marketing, volunteer recruitment or anywhere direct marketing techniques are used.  They represent the most common issues in fundraising appeals that I have come across and include suggestions to help you avoid the same pitfalls. (more…)

FREE: 10 years of fundraising experience!

This month exactly 10 years ago, I started my first job as a fundraiser! And from the beginning I was hooked. I love fundraising, because it enables change. Vision and passion combined with great fundraising enables important change. And as a fundraiser you play an important part in that change.

So, looking back over those 10 years, what did I learn? I’ve listed the most important strategic ingredients for a successful fundraising program. Ten years of fundraising experience summarized in one blog post. You only need 3:49 minutes of reading to catch up with 10 years. Now that seems like the bargain of the decade!

(A big thank you to all my fundraising colleagues from Médecins du Monde, Médecins Sans Frontières and Greenpeace who made me the fundraiser I currently am. And a special thanks to Roger and John for the teachings in the early days!)

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So you want to learn how to do fundraising, eh?

As 30-year veteran of fundraising, I get asked a LOT of, well, silly questions about fundraising. But the most obvious one that shows someone is just learning the field is: “So how DO you do fundraising?”

The (obvious) answer is: well, that depends on what kind of funds you want to raise. So the first thing you need to do if you’re starting in this field is to learn the nomenclature, the language. That way, you can tell the difference between a TYPE of fundraising, and a TECHNIQUE of fundraising. For example, a charity run is a technique. So is a $500-a-plate dinner. But each of these goes after a different TYPE of donor. (more…)

Welkom fondsenwervers!

Hallo en welkom bij onze allereerste blog post! Wij zijn enthousiast over fondsenwerving en nonprofit marketing, dus zijn we een nieuw fondsenwerving blog begonnen. Jij bent getuige van een historisch moment met de lancering van 101fundraising. Ten minste, dat hopen we… (more…)

Welcome fundraisers!

Hello, and welcome to our very first blog post! We are excited about fundraising and nonprofit marketing, so we decided to create a new fundraising blog. You are witnessing a historic moment with the launch of 101fundraising. At least, we hope… (more…)