When was the last time you had a discussion with your board or with communication colleagues because they felt that the images of the last campaign were “too emotional”? And do you remember when you Read more…
Why? Because the definition of insanity is to repeatedly do the same thing and expect a different result. Up to 40% of new monthly givers in the UK lapse within months of sign up. How Read more…
Today, all over the world, thousands of ordinary people will decide to start doing something amazing. Every month, they’ll give their hard-earned money to causes that they may never have heard of before, to help people they will never meet or protect places that they will never visit. (more…)
Just writing them is enough, right?
A few Sundays ago, I read an article in the Jobs section of my local newspaper, “The Journal News,”
“Don’t forget the ‘thank you.’” The author, Susan Ricker of careerbuilder.com, was discussing the attributes of a good thank you note after a job interview and it got me thinking about our thank you notes, the ones we all write to donors, event attendees, volunteers, and colleagues inside and outside of our organizations.
Are we getting the job done? (more…)
I’m going to go out on a limb here and make an assumption about you. You’re a fundraiser because you want to change the world. I’m willing to bet you care pretty deeply about your Read more…
The International Fundraising Congress (IFC) is a great place to gain a whole host of ideas and inspiration. But the problem is how do you integrate these different ideas and create a joined up and understandable strategy?
For many organisations the answer is The Strategy Map and complementary Balanced Scorecard. (We’ll call them BSC for short after this.) These are a set of contemporary planning tools created by US academics Norton and Kaplan as recently as 1992.
BSCs are now used by almost 50% of all large companies worldwide for strategy and are becoming increasingly popular among NGOs and INGOs for both service and fundraising strategy. Agencies using them for fundraising range from the giant International Federation of Red Cross and Red Crescent Societies to Terre des Hommes in Switzerland to a small Tanzanian health NGO, Maikanda. And this year at IFC there’s a specific session offering you an introduction to them. (more…)