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The hype over ‘donor journeys’

‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the discussion. (more…)

How to Make Your Story Stand Out

Everyone in the sector is trying to tell their story. The power of storytelling was showcased earlier this month when 20 well known fundraisers shared tales that had inspired them at SOFII’s ‘I Wish I’d Thought of That’ (or, in my case, ‘I Wish I’d Gone to That’!)

But if everyone does it how’s yours going to stand out? (more…)

In the realm of fundraising senses – 1 Touch me right here!

Budweiser Superbowl HorsesRecently I had the fortune to work with Dan Hill one of the worldwide gurus on emotions applied to marketing. Dan advises the top Fortune 500 companies and political candidates on how to effectively advertise and succeed using emotions. What surprised me talking to Dan is how advanced commercial marketing is compared to fundraising. They understand better how the brain functions (specifically how to use emotions) and are using neurosciences to develop relevant messages and tactics to sell more sodas, shoes and beers. (more…)