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A DIY workshop for lead conversion: Do try this at home!

In February I met with fundraisers in Amsterdam to brainstorm how we could engage our various supporter relationships (‘leads’ or prospects) to move them to become donors to our organizations.

And while I suspect that most came to the session “Turning Likes into Cash” to hear the closely held secret to raising donors via social media (spoiler: there isn’t one), I would like to think that most participants left with at least one practical idea that they didn’t have before the session. (more…)

Don’t forget your pen: Do’s and don’ts of digital fundraising

I spent my entire summer in a summer course studying digital innovation with a bunch of 19-20 year old university undergrads. Apart from making me feel very, very old, they also taught me a few very valuable lessons.

Watching them all getting writers cramps one by one during the written exam – which at the LSE is a deliciously 20th century style affair done by pen and paper – taught me the most valuable lesson of all: It is dangerous to abandon your analogue skills even in a digital world. (more…)