supporters Archives - 101 Fundraising

Verprutst u ook wel eens iets?

By David Heyer • July 4, 2011

In ons vakgebied zijn we allemaal handig in het gebruik van -vaak Engelstalig- marketingjargon. Elke dag zijn we als fondsenwervers bezig met high value donors, life time value of upgrading. Onze collega’s houden zich bezig met campaigning en event planning. Eigenlijk alles wat geld oplevert. Loyalty is ook …

The WOW moment (part 2)

By Julie Verhaar • June 23, 2011

In part 1 of this blog post I referred to a presentation by Karen Osborne ….in which she addressed the (lack of) WOW-factor in fundraising. In the mean time I did have a WOW-moment of my own that I would like to share with you.
The other day I was surfing …

Tell me a story

By Alison McCants • June 16, 2011

I’ve seen countless blogs and articles about the importance of storytelling. The thing is, we know it’s important. People give to people. Giving is an emotional response to living in a world you want to change. A good story brings your cause to life.
But I see lots of fundraising asks …

The WOW moment (part 1)

By Julie Verhaar • June 14, 2011

Three months ago I was part of an audience listening to Karen Osborne giving a presentation on ‘Stewardship’. Great presentation, as usual, most of which I had heard before. But at the same time we can’t hear enough about the importance of being donor centric, delivering on the promise, showing …

The donor pyramid is dead… Long live the donor pyramid!

By Sarah Clifton • May 12, 2011

(Klik hier voor de Nederlandse versie)
A number of fundraising headlines have proclaimed the donor pyramid to be dead. And working in America, I hadn’t heard too much about it since my early days in fundraising (way back in the ’90s!) except an occasional chuckle and a “that old thing!” retort …

De donateurpiramide is dood… Lang leve de donateurpiramide!

By Sarah Clifton • May 12, 2011

(Click here for the English version)
De donateurpiramide is in een groot aantal artikelen over fondsenwerving al vaak dood verklaard. Als fondsenwerver in de VS, heb ik er al vanaf de jaren negentig weinig meer over gehoord. Vroeger was het zo dat in Amerika -waar major gifts een groot deel van …

For whom the bell tolls: helping donors find solidarity through unrestrict​ed giving

By Rebecca Davies • April 18, 2011

Any man’s death diminishes me, because I am involved in mankind, and therefore never send to know for whom the bells tolls; it tolls for thee. – John Donne
There’s an interesting exchange happening right now between MSF Canada and our donors, a phenomenon I think would be interesting to fundraisers …