relationships Archives - 101 Fundraising

Why listening to beneficiaries is more than a moral obligation

By Sarah Carter • October 19, 2018

listening to opinions

Before we get going, let me just dwell briefly on that word ‘beneficiaries’. I wish there was another word, as it carries all kinds of implications of old-fashioned charity. What word do you use to describe the people who benefit from the work you do? I’d love to hear your …