donors Archives - 101 Fundraising

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

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As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …

What can fundraisers learn from product marketing?

By Sarah Clifton • April 11, 2011

Last fall I attended my first IFC. Being a bit of a data geek, I most looked forward to a workshop entitled “new product development.” I expected to go and hear about all of the fabulous new database and CRM tools on the European market. Silly me. The session turned …