channels Archives - 101 Fundraising

Integrated campaigning: throw away the best practices

By Rebecca Davies • May 27, 2011

Show me a fundraiser who thinks they’ve solved integrated campaigning and I’ll show you someone who whistles past the graveyard.
What exactly constitutes an integrated campaign, anyway? Is it simply having a landing page that looks a lot like your direct mail piece? And why do it? From a fundraisers’ perch, …

Fondsenwerven, een vak of een hype?

By Will van Heugten • April 15, 2011

Menigeen zal zich afvragen, fondsenwerven een hype? Dat kan toch helemaal niet? Nee natuurlijk niet. Maar toch gedragen veel fondsenwervers zich wel zo en niet alleen de juniors.
Fondsenwerving is een vak, laat ik daar geen misverstand over laten bestaan. Een vak waarbij je veel technieken moet kunnen toepassen. Zonder goede …

AFP Convention 2011: worth the visit?

By Peter Goudkamp • March 30, 2011

NO
I could end there and thereby enter some list of shortest blogs ever. But since it’s my goal to inform you on the AFP, I’d better expand on that “No”.
For those of you who don’t know what the AFP is, here’s a short explanation. AFP stands for Association of Fundraising …

The next big thing in fundraising is closer than you think

By Alison McCants • March 11, 2011

A few weeks ago at the Institute of Fundraising Direct Marketing and Fundraising Conference, the question was asked of the panel: What do you think is the ‘next big thing’ in fundraising? Their answer wasn’t entirely surprising, but was particularly refreshing.
They unanimously said that it’s better to use traditional direct …