beneficiaries Archives - 101 Fundraising

Why listening to beneficiaries is more than a moral obligation

By Sarah Carter • October 19, 2018

listening to opinions

Before we get going, let me just dwell briefly on that word ‘beneficiaries’. I wish there was another word, as it carries all kinds of implications of old-fashioned charity. What word do you use to describe the people who benefit from the work you do? I’d love to hear your …

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

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As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …