accountability Archives - 101 Fundraising

Why listening to beneficiaries is more than a moral obligation

By Sarah Carter • October 19, 2018

listening to opinions

Before we get going, let me just dwell briefly on that word ‘beneficiaries’. I wish there was another word, as it carries all kinds of implications of old-fashioned charity. What word do you use to describe the people who benefit from the work you do? I’d love to hear your …

Could it be unethical not to ask for a sufficiently high gift?

By Ian MacQuillin • September 13, 2018

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As a fundraiser, who do you consider to be your most important stakeholder?
Think about it for a while.
Actually, you probably didn’t need to think about for very long at all.
You said donors, didn’t you?
Well, that’s hardly surprising. Most of fundraising’s professional practice puts donors at the heart of what fundraisers …

A Privileged, Middle-Aged, White, Male Has Views on Diversity

By Derek Humphries • May 24, 2018

Diversity (2)

I’m not even sure I should be doing this. And that’s part of the problem. You see, while it’s not at all hard for me to talk about diversity and inclusion, I do find it is hard to do so without getting the odd sneery comment about virtue signalling. Obviously, …

Fundraising is bad for your image

By Hanneke Warrink • May 2, 2011

It all started so enthousiastic. Our management wrote us an assignement that said:
Go out there and explore our possibillities to raise single payments for cordaid Mensen in Nood from new groups of donors through the internet. Be innovative and different. It’s a pilotproject, so be aware of the learning aspect!
And …

The importance of annual plans in fundraising

By Reinier Spruit • March 22, 2011

Everyone just started fresh with a new annual plan… hopefully! Annual plans are great. As a fundraiser you can’t live without them, because it’s your blueprint for fundraising success. Below a few reasons why I think you have to spend at least 10% of your whole year working on next …

Communication and Fundraising, the never ending story…

By Julie Verhaar • February 24, 2011

The past 2 ½ years I travelled to different countries and met lots of people engaged in a wide range of fundraising activities and campaigns. Despite the obvious differences in ‘couleur locale’, it always struck me that fundraisers are struggling with the same questions and problems, if it is in …