101fundraising archive of strategy
• September 1, 2016
On a sunny afternoon in 1998, my progress along a central Brighton street was interrupted in a way that ended up changing the course of my own life, as well as heralding a step change for the fundraising sector. A friendly greeting was followed by an engaging and genuine dialogue. …
• July 25, 2016
The theme of this year’s IFC is asking the right questions.
So here is my question: What is fundraising success?
The answer is obvious surely? It’s how much money we raise.
Success is based on getting from £X to £Y where Y is greater than X. Look at any fundraising award citation in …
• July 11, 2016
Thinking the reasons why people give doesn’t matter
Thinking we know why people give
Assumption #1 is beyond redemption (you can’t fix stupid!) Thankfully although it still pervades a few of the bigger, aggressive, fundraising departments, it’s largely on its way out.
But the second is even more presumptuous. Its heart’s in …
• June 30, 2016
Look at a painting by van Gogh and you see beauty. Look at it another way and you see confusion. Yet another, and you see pain, suffering.
That was how it was last month in Vincent’s home country, the Netherlands. I was there for the European Foundation Centre’s Annual Conference in Amsterdam’s …
• June 16, 2016
Fundraising needs to change. The way ahead is unchartered. It’s going to need those with courage, and an appetite to try the unknown – fundraisers willing to explore a different approach, feel the fear, and do it anyway.
Of course there are many who will not chose to tread such a …
• June 2, 2016
Whenever I go to a fundraising conference or meet with other fundraisers, one question that without fail comes up is ‘What’s next in fundraising?’ It’s like we are hoping for someone to wave a magic wand and say ‘Hey Guys! Here is the next big thing that will raise all …
• May 31, 2016
Don’t read this blog. There’s a much better one over on Rogare by Joe Jenkins. Joe got me thinking about copying and originality. Here are 6 thoughts he triggered.
1. The changing nature of how we ‘learn to fundraise’: as a volunteer I help organise the International Fundraising Congress. It’s the …
• May 26, 2016
If the donor experience, not fundraising targets, should be at the heart of future fundraising strategies, how will our organisations achieve what they need?
Some years ago I squirreled away a cryptic comment from a guy called Toby Bourke, former head of donor acquisition at Greenpeace International and director of fundraising …
• May 19, 2016
If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.
The simplest way I can explain it:
We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences …
• May 9, 2016
Once upon a time there was a need. A number of people recognised it and wanted to do something about it. They knew this would involve them giving money. That wasn’t a problem.
They needed to be organised, so they set up an office. An organisation. The government had decided that …