101fundraising archive of strategy

Give donors the respect they deserve

By Reinier Spruit • June 1, 2017

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.
The central theme in Burnett’s work …

How to fix face-to-face fundraising

By Charlie Hulme • February 6, 2017

face-to-face-20130805110521203

This graph shows face-to-face attrition, in the first three months, for an enormous UK charity.
It’s more than likely a very familiar, and frustrating, image for you.
In fact, it’s so familiar that a recent and extensive research project on face-to-face fundraising was unable to find a single charity that had significantly …

What Does Your Digital Strategy Look Like?

By Eric Rardin • January 23, 2017

42. IFC-Weds-CC-201

Each organization has a unique approach to how it funds its digital strategy, builds digital teams, and sets its digital strategy goals. We want to know about it!
For the last two years, Care2, hjc, NTEN, and Resource Alliance have conducted a study that uncovers trends in digital approaches for fundraising, …

Making assumptions – a fast track for failure

By Lucy Gower • January 18, 2017

14884705_414557195334786_8947058266846438244_o

Have you ever, in your first few months of a new job, asked a question and been told, “That’s just the way we do things here”?
Have you ever been the person frantically multitasking to stay on top of things who responded to the keen newcomer, “That’s just the way …

Make fundraising great again!

By Charlie Hulme • November 29, 2016

I’d be shocked if there were any, or many, Trump supporters among this community of fundraising hipsters. But how many otherwise great people inadvertently emulate him as fundraising practitioners?
What do I mean? Well, if I (as ‘the Donald’ is wont to do) let fly a barrage of sweeping generalisations about …

Changing fundraising. For good.

By Ken Burnett • November 24, 2016

Much has changed since the Commission on the Donor Experience was initiated in mid 2015. Early in the process Giles Pegram and Ken Burnett each set themselves the task of listing 10 things they’d most like to see change. Now, as completed projects (the CDE has 30+ of them, see …

Decisions leadership must make for fundraising to grow

By Alan Clayton • November 17, 2016

It’s been three years now since we released the Great Fundraising research carried out by professors Sargeant and Shang.  In that time, we have had the privilege of observing many organisations put the findings into practice.
One of the key recommendations was ‘whole organisation fundraising’:  those that succeeded in multiplying their …

Are we managing a fundraising decline? Only if we let ourselves.

By Giles Pegram • November 10, 2016

“The Daily Mail is not inherently anti fundraising”, I recently and naively posted on a chat forum on Facebook.   The response was vigorous, and almost universally in disagreement.   I stand corrected.   But some of the language surprised me.
“Fundraising is currently being subjected to a concerted ideological attack by the state, …

From Rome, with love

By Francesco Ambrogetti • October 27, 2016

When you are going back to your own country after twenty years abroad, it’s like you have never been there. You have to re-learn many rules, customs and social norms. You have to reconnect with a past that is already future.
I thought having raised funds in so many markets and …

A donor relationship is not a trick

By Reinier Spruit • October 22, 2016

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016 : “A relationship is not a trick“. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that’s our goal and we take a closer look at our fundraising results in recent years, we have to …