Blog posts about strategy on 101fundraising
• November 25, 2013
Having celebrated over 30 years in fundraising (which probably qualifies me to be a really boring old fart) I find myself wondering whether anything has really changed in fundraising apart from social media – which I enjoy more and more every day.
In my opinion, which maybe increasingly cynical as I …
• November 21, 2013
The New Lexicon of Fundraising: Part 5
“One loyal friend is worth 10,000 relatives.”
We are all familiar with the normal division used in a direct marketing or individual giving teams: acquisition, development and high value; a simple way of dividing out the task of ensuring maximum value from each donor. The …
• November 15, 2013
The New Lexicon of Fundraising: Part 4
“Emotions are the lubricants of reason.”
When you first become a fundraiser the focus is on techniques, channels and strategies, learning the art and craft of fundraising. It takes time to realise that all of these elements are actually hygiene factors and that the real …
• October 30, 2013
The New Lexicon of Fundraising; Part 2
Change your words, change your mind, change your outlook, change your actions and change the world. In this second challenge piece on the words we use to describe our actions and profession I want to focus on the true ‘centre piece’ of our attentions …
• October 28, 2013
In the year 2000 my charity employer sent me on a course. Brand new to fundraising, many of the ideas were extremely useful. And I was impressed by a neat system which our tutor gave us to make sure the fundraising goals we set were effective.
You may have been told …
• October 21, 2013
Thoughts from IFC 2013
Whichever numbers you look at, from whichever angle you look, retention rates in our sector are appalling. Why? Well have you ever thought that the way we bring people in is what’s making them go out again?
I’m not talking about the channels we use; I’m talking about …
• October 14, 2013
At the IFC this week I will be presenting a completely new session on changing your mind-set, changing your words and changing the way you think about fundraising. A powerful set of challenges to begin the journey of rethinking what we do.
We train, we read, we study, we connect, we …
• October 10, 2013
Legacy fundraising can be a tough job… along with the difficulties colleagues, including other fundraisers, often have in really understanding how this area of fundraising works, there can be the constant pressure to measure KPIs in-line with other departments, and the sometimes isolated nature of the role – meaning it …
• October 9, 2013
When on holiday recently in Iceland on a remote, deserted road I saw two sheep being hit by a truck. I stared aghast as one twitched and quivered in its death throes, paralysed on its back, the second, hind legs, pelvis and spine crushed by giant wheels, trying to drag …
• October 3, 2013
Identifying those crucial supporter insights that underpin all great new fundraising products
In preparing for our Innovation Masterclass at the IFC, Andrew Bathgate of Good Innovation, Rob Cummins of ActionAid UK and myself were clear about one thing – At the core of all great innovation is a genuine consumer insight …