101fundraising archive of social media

A DIY workshop for lead conversion: Do try this at home!

By Sarah Clifton • May 16, 2013

In February I met with fundraisers in Amsterdam to brainstorm how we could engage our various supporter relationships (‘leads’ or prospects) to move them to become donors to our organizations.
And while I suspect that most came to the session “Turning Likes into Cash” to hear the closely held secret to …

Don’t forget your pen: Do’s and don’ts of digital fundraising

By Maia Kahlke-Mikkelsen • May 6, 2013

I spent my entire summer in a summer course studying digital innovation with a bunch of 19-20 year old university undergrads. Apart from making me feel very, very old, they also taught me a few very valuable lessons.
Watching them all getting writers cramps one by one during the written exam …

3 Strategies To Encourage Donors to Submit Matching Gifts

By Adam Weinger • May 2, 2013

Every nonprofit fundraiser should know about the power of matching gift programs as they’re one of the most prevalent types of corporate giving. But are you doing the most to maximize the number of incoming donations being matched?
Unfortunately, matching gift policies are too often buried in orientation handbooks and forgotten by employees. That …

Dear Fundraiser: What, exactly, is Your “Product”?

By Mitchell Hinz • February 25, 2013

Drucker

I’ve been reading Peter Drucker lately.  In case you don’t know, Peter Drucker was one of the first management gurus of the 50’s, and one of the most influential of all times.  As Mr. Drucker got older, he turned his talents to nonprofits, first opening a foundation for nonprofit management, …

Optimize Facebook in 2013: five learnings

By Erik van Dorp • February 21, 2013

Collecting Facebook pagelikes must not be your key objective any longer. In 2013, your focus should be on improving the interaction with your Fanbase. In this blog we’ll introduce IPP, an effective KPI to monitor and improve the interactivity of your Facebook page. And we’ll share 5 key learnings we …

Charity Crowdfunding: what’s in it for you?

By Vera Peerdeman • November 8, 2012

As a fundraiser you’ve probably heard it before: crowdfunding. Did you know that in 2011 almost $ 1.5 billion was raised through crowdfunding platforms worldwide? And the sky seems to be the limit with this fundraising technique.

What’s All This Noise about Not Giving “Thank You” Gifts?

By Mitchell Hinz • August 23, 2012

Recently, a small raft of articles have appeared about a new study, published in the Journal of Economic Psychology, apparently showing that offering a gift as a “thank you”  (what we in the industry would call a “premium” offer) can reduce the amount of money people will donate to your …

Too busy to tweet? You’re a liar.

By Brock Warner • June 11, 2012

Everything that happens on any social media channel can be categorized as one of two things: content or conversation. Content builds a following, conversation builds a relationship. Content is difficult and time-consuming, conversation is fun.
So, here’s an idea – outsource and automate content so you can focus on having conversations.
I …